[ad_1]
The collaboration collection “+ J” by UNIQLO and designer Jil Sander was launched on the 13th in stores and online stores around the world. The two had announced a collaborative collection for five consecutive seasons between 2009 and 2011, but this is the first sale in nine years.
Items include women’s short-sleeved puffer jackets, merino wool cardigans, and high-necked striped shirts. Men’s looks include oversized work jackets, down blouse, and Chinese bread.
Thunder is a fashion designer from Germany and started his own brand in 1968. The minimalist design gained popularity. After that, she left the brand in 2013 and stopped working in the fashion industry. In 2017, a circular exhibition was held at the Museum of Applied Art in Frankfurt.
Here the US “World Water Day” learned how the novel corona virus pandemic affected design production, from collaboration-related issues to general design issues.
WWD: About 10 years have passed since the last collaboration with UNIQLO, why did you collaborate again now?
Thunder: The last “Jill Thunder” show was 13 years old. In recent years, he has maintained his creativity through gardening and holding museum exhibitions. During that time, I was in contact with UNIQLO and felt it was time to resume “+ J”.
WWD: I have often returned to the fashion scene.
Thunder: It seems my destiny is to return. He knew that with UNIQLO he could take action on disposable consumer fashions. With the bargaining power of First Retailing and national and international distribution networks, high-quality designs can be made at mass market prices.
WWD: Do you have any advice on what might be the best seller or how to choose the item that suits you best?
Thunder: The collection is quite limited, but it is well organized. It is advisable to buy the complete look, not just one. It is also designed to be comfortable to wear, so be careful when choosing your size.
WWD: The pandemics have influenced designers a lot, but has your thinking changed about your approach to fashion and what kind of clothes people want to wear?
Thunder: Of course. The pandemic stuck in our heads and influenced the design. I have come to find items from Overthers that are softer and more cuddly. But the general approach has not changed. I wanted to develop a sophisticated 3D design that took full advantage of the individuality of the wearer, and I adjusted the volume of the item with a design that conforms to the body. I feel like I’m looking for smart, well-made tailored items that will boost my confidence and prepare me for a fresh start.
WWD: What element did you like the most to design? The reason is?
Thunder: Chesterfield Court. The tailoring of the coat is constantly changing and there are many details that we want to adjust to modern sensibilities.
World Water Day: Designer Yves Saint Laurent gave blue jeans to what he wanted to invent. What if you could invent something fashionable?
Thunder: It is now a light jacket. When I first saw the light in a hiking store 20 years ago, I felt like it would be a new “fur coat.” I was designing to lighten the fur, but lowering the light was an alternative. We value inventions as well as new production methods and fabrics. I think we have come up with a lot of innovative ideas in the past.
WWD: The digitization of the fashion industry is accelerating, do you shop online?
Thunder: I don’t buy online.
WWD: Is there anything you would like to design other than fashion?
Thunder – I once designed the interior of a sports car. I would like to make use of my experience and innocent ideas in the beauty line.
