Is Microsoft looking to acquire a Japanese game development studio? -GIGAZINE

Microsoft’s Next Generation Gaming Machine “” Will Launch On November 10, 2020 (Tuesday)Xbox Series XThe review was lifted immediately, and although the hardware performance is highly rated.Negative view on “fewer Xbox exclusive titles and fewer titles optimized for Xbox Series X”It shows a lot. Meanwhile, Bloomberg reported that Microsoft is considering acquiring a Japanese game development studio to increase the number of Xbox exclusive titles.

Microsoft sets eyes on Sony’s lawn in Game Console Clash
https://www.bloomberg.com/news/articles/2020-11-07/microsoft-sets-sights-on-sony-s-home-turf-in-game-console-clash

Microsoft seeks acquisitions of “small to large” Japanese development studios – Eurogamer.net
https://www.eurogamer.net/articles/2020-11-08-microsoft-is-seeking-small-to-big-acquisitions-of-japanese-development-studios

Bloomberg reports that Microsoft has asked several Japan-based game development studios about the acquisition. The game development studio that provided the information to Bloomberg did not release its name or details of the acquisition negotiations.

When Microsoft was contacted by Bloomberg, Jeremy Hinton, who is in charge of Xbox’s Asian region, said, “Microsoft always gets conversations with the right creators,” but did comment on the details of the acquisition. I’m waiting.

Some game studios were reportedly asked about the acquisitionNobunaga Ambition SeriesORMusou SeriesFamiliar withKoei Techmo GamesIt’s included. According to Bloomberg, company president Hisashi Koinuma said “American companies continue to show interest in Japan” and said they would consider releasing more games on Xbox.

Hideki Yasuda of the Tokyo-based Ace Economic Research Institute said: “Xbox can make Japan the second market after the United States if the right steps can be taken in the next few years.” “Microsoft is Sony. It is not possible to quickly gain the second position in Japan (after Nintendo), but at least it is beginning to change. Big tides always start with small changes,” he said. He said that Japan could become a market that occupies an important position for Xbox.

Morning StarKazunori Ito, an analyst at He said that there was a possibility of Xbox entering the Japanese market.

In addition, it is the Eurogamer.net foreign gaming media analysis department.Digital Foundry“In the end, I think Microsoft offered a great next-gen system called Xbox Series X, but Xbox Series X may not offer many advantages at launch.” “And Xbox Series X One of the reasons we can’t show our strengths is the lack of our own titles.”