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Engadget Japan
Rakuten Mobile now supports eKYC (know your electronic client).
eKYC stands for Electronic Identity Verification, and in the case of Rakuten Mobile, when you make a new contract online, you can complete the identity verification simply by taking a photo of your face and the face on your driver’s license (actually, a person does it will do later). Seems to check).
The other day when I applied online and tried to issue an eSIM to use my family’s iPhone 11 with the Rakuten Mobile line, I received a sealed letter from Sagawa Kyubin because I needed to verify my identity. Only the brochure is included in the sealed letter, and when handed over to you by Sagawa Kyubin staff, you will need to show your license and passport to verify your identity. When the sealed letter was delivered, the eSIM was finally available for download.
With the introduction of eKYC, Rakuten Mobile intends to immediately complete the new contract procedure, which used to take between two days and a week. By doing this, we will look for an environment where “if you are interested even at midnight, you can immediately access Rakuten Mobile”.
When I signed up for Rakuten Mobile with eSIM, I was not satisfied with the question, “Can I start using it right now?”, And it seems like it will be a huge advantage for those who sign up from now on.
However, no one would say, “Rakuten Mobile is eKYC, so sign up.” This initiative aims to reduce the burden on users and it is important to promote “all you can use for 2980 yen per month” and “free for one year” to the world.
There is no doubt that Rakuten Mobile should target “users using iPhone XR or later with 3 carriers” in the future.
If it is an iPhone XR or later, it can be used with eSIM dual SIM and SIM card.
My family’s iPhone 11 is used in combination with the NTT Docomo SIM card and the Rakuten Mobile eSIM. Due to the corona, it became completely remote work and the range of motion was limited to the area around my house. I also work in cafes using tethering, so I am thankful for the unlimited use of Rakuten Mobile.
Since it is in Tokyo, I managed to tell that it was in the Rakuten Mobile area, so I lived a life saying, “While you receive calls from work on the NTT Docomo line, you can use Rakuten Mobile as much as you want. NTT Docomo gigalite consumes less of 1GB “. continuous.
Rakuten Mobile has made the new contract fee free as a “zero declaration”. In addition, we are running a campaign to return 8,000 points to users who have a new contract with their iPhone as is.
For Rakuten Mobile, how to attract “iPhone users who are interested in Rakuten Mobile while using 3 carriers” is important.
Originally, if only Rakuten Mobile focused on eSIM, it would have been a great weapon for Rakuten Mobile. However, the “Action Plan” announced by the Ministry of the Interior and Communications on October 27 has set the direction for the entire Japanese mobile industry to promote the introduction of eSIM.
It has already been announced that KDDI has released an eSIM-only MVNO and will begin service next spring. Of course, NTT Docomo, Softbank and IIJ as MVNO will also take eSIM seriously.
eSIM also has a risk of user leakage
The merit of eSIM is that it is “easy to change”.
If Rakuten Mobile users are not satisfied with the quality of the network, it will be possible to easily switch to another company using eSIM.
Rakuten Mobile has declared zero and made the MNP transfer fee free before other companies. There is no longer anything forcing users and it is easy to switch to another company.
Users of 3 operators tend not to give up because they are attached to the brand and satisfied with the quality of the network, but many users like Rakuten Mobile very much, which has just started the service. There will not be.
Since the Ministry of the Interior and Communications action plan creates an environment that facilitates change, it will be easier to register with Rakuten Mobile, but it will also be easier to cancel and move to another company.
Rakuten Mobile’s management issue hinges on how to reduce the risk of exit after the one-year free service ends. A further improvement in network quality is required to prevent users who have signed up for eSIM from escaping.
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