Lawson’s “Devil’s Blade”, Ichiban Kuji, “Sold Out” Report on Twitter “I’m not a true Devil fan” in a series of high-priced Mercari ads: J-CAST News[Vista de texto completo]



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Lawson, a major convenience store, began selling “Ichiban Kuji Devil’s Blade-Infinite Train Edition-” starting October 31, 2020, where you can win merchandise from the popular anime “Demon’s Blade.”

On Twitter there are many people who visit the store by lottery but regret that it has already been “sold out.” On the other hand, in the frima app “Mercari” a large number of prizes are put on sale and, in some cases, they are sold at a high price.

  • Lawson’s “Devil Ichiban Kuji” in mourning over sold-out tickets (image from Lawson’s official website)

  • The prize of the first lottery exhibited at Mercari

    The prize of the first lottery exhibited at Mercari

  • The prize of the first lottery exhibited at Mercari

“At 6:56 …” “I went to the next prefecture …”

“Ichiban Kuji Devil’s Blade-Infinite Train Edition-” is a lottery where you can win “Devil’s Blade” related items for 680 yen each time. The main characters are popular character figures such as “Kamado Tanjiro” and “Rengoku Kyoujuro”, which will be on sale starting October 31 at Lawson and “HMV” stores. doing.

Speaking of Devil’s Blade, the “Devil’s Blade Infinite Train Edition Theatrical Version” released on October 16 surpassed 10 billion yen in box office revenue in 10 days. On the 31st it was announced that the number of viewers had exceeded 10 million, becoming an unprecedented “diabolical boom”.

Under these circumstances, Twitter users who rushed to Lawson’s store for “devilish goods” at the same time the lottery sale began on the 31st. However, their popularity appears to have been tremendous, and during the On the 31st, there was a series of tweets reporting that the lottery was “sold out.” Among them

“It sold out at 6:56 (tomorrow).”
“I went to various stores, but I couldn’t sell the entire diabolical Ichiban lottery …”
“I went to the next prefecture, but on the way I sold myself and drove home.”

Some people said they tried to buy a lottery by getting up early or going out, but it ended in vain. On the other hand, those who gave up the lottery gracefully and switched to buying related products saying “I bought a wafer (of the devil’s sword) instead” and “I bought a pizza with the lottery budget” and used the funds for other purposes. Some people said.

A note is written on the special lottery site, “The handling may be canceled or the release time may be different depending on the circumstances of the store. It will end as soon as it is over.”

On the other hand, if you search for “Kiki Ichiban Kuji” in the application you enter “Mercari”, the prizes you will win in this lottery will be displayed in a row. Among the items that have already been sold out, there are cases where all the prizes won by lottery were sold at a price of almost 100,000 yen per lot, and there are cases where a figure of “Kyoujuro Rengoku” was sold at a price of almost 20,000 yen. It seems.

Of the Twitter users who saw these awards displayed,

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