[ad_1]
Photographer: Bloomberg / Bloomberg
Photographer: Bloomberg / Bloomberg
Every morning we deliver world news that you want to follow up on before starting your day. Click here to subscribe to the Bloomberg newsletter.
MeterApple’s share price fell about 4% at one point in overtime trading on the 29th. Based on the July-September (fourth quarter) financial results announced on the same day, sales of the smartphone “iPhone “They fell short of market forecasts and sales in China fell.
Although it did not provide a quarterly earnings outlook, including a major holiday sales season, Tim Cook, CEO, said the iPhone 12 series was well received. Sales and service revenue for the “Mac” computer hit a record in the July-September quarter.
Apple’s July-September sales were $ 64.7 billion (about 6.77 trillion yen), the highest ever for the quarter. It was above the average analyst estimate of $ 63.5 billion compiled by Bloomberg. Earnings per share was 73 cents, which was also better than market expectations.
Iphone sales fell 21% before the launch of new models. The Cook CEO said the response to the fifth generation (5G) mobile communications network-compatible iPhone and other new models was “very good.”
Greater China (Greater China), one of Apple’s key regions, saw sales drop 29% to $ 7.9 billion, the lowest level in years. In an interview with Bloomberg Television, Luca Maestri, CFO, explained that non-iPhone products had double-digit growth rates in China. Iphone’s large-screen model, the 12 Pro Max, is “very strong” in the region, adding that the company is confident of the growth of sales in China in October-December (first quarter).
The company did not provide a forecast this time, saying that the effects of the new coronavirus infection epidemic continue. Maestri CFO mentioned the uncertainty due to the increase in infections in the United States and Europe. The quarter that includes the holiday sale season is the most important time for the company each year, and this year the new model iPhone 12 and “iPad Air”, the low-priced version of the “Homepod” smart speaker and the internal design processor. Present the Mac, etc.
Maestri CFO said the iPhone 12 is a product that will receive the “10-year opportunity” of “5G tailwind” and said the company is optimistic.
Iphone sales by product for the July-September quarter were $ 26.4 billion (average market forecast of $ 27.1 billion). IPad costs $ 6.8 billion ($ 6.1 billion) and Mac is $ 9 billion ($ 8 billion).
Revenue from service companies, including Up Store, Apple Music, and iCloud, was $ 14.5 billion, up from $ 12.5 billion in the prior year quarter and above market expectations of $ 13.9 billion. millions.
Original title:Apple falls after iPhone sales lost estimates, China falls 29% (抜 粋)
(We will update by adding details of business performance, share price reaction and management input.)
