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“Fingerprint authentication” “Home button” “USB-C” “Lightning cable” ── Immediately after Apple announced a new model of iPhone, on Twitter in Japan, the interface and functions installed on the old model of iPhone Names and the like are entering the trend one after another. What the hell happened?[Imagen]Words that have become trending on Twitter
Introducing a wide variety of “iPhone 12” series
The “iPhone 12” series announced by Apple on October 13 (local time) includes the high-end “iPhone 12 Pro” and “iPhone 12 Pro Max” models with enhanced camera functions, the entry-level “iPhone 12” models and little ones. “IPhone 12 mini” and a wide variety of lineups. All models support 5G and the latest “A14 Bionic” is used for the SoC. Processing performance has been improved over the previous model. As a common specification for all models, a new magnetic mechanism called “MagSafe” is integrated on the back of the main unit. The feature is that the magnet is used to improve the usability of wireless charging, and new accessories can be used.
Why? Old Model Keywords Are Trending
Under these circumstances, keywords such as “Lightning cable” and “USB-C” became trending on Twitter immediately after the announcement of the iPhone 12 series. This is because the interface of the new model uses the same “Lightning” as the previous model. As Apple adopted USB-C for the “iPad Pro” series interface and the new “iPad Air” in rapid succession, the hopeful observation that “the new iPhone can also go USB-C” announced the iPhone 12. It was overflowing in the network before. In smartphones and electronic devices from other companies, products that use USB-C for the interface are mainstream. By adopting USB-C for the iPhone, users were expected to improve usability, such as using a common charging cable. However, when the lid was opened, it became clear that Lightning would continue to be used on the iPhone 12 series, and the disappointment spread across SNS. In addition, Apple announced that it will no longer include the iPhone 12 series AC adapter from an environmental protection point of view, and will only include the “USB-C to Lightning cable” as an accessory. The company appeals that “there are more than 2 billion power adapters in the world (it is useless to connect them)”, but most of the power adapters distributed as accessories to existing products are in the form of a USB port. Since it is A, some people tweet that “after all, it may be necessary to buy an AC adapter that supports USB-C.” Also, the “home button”, “fingerprint authentication” and “headphone jack” have also entered the trend. The “Touch ID” fingerprint authentication function is being re-evaluated because the possibilities of wearing a mask due to crown damage have increased and the usability of Apple’s “Face ID” facial authentication function has decreased. Given that the new iPad Air, which follows the iPad Pro design that uses only Face ID, has a new fingerprint authentication feature, it seems that there was hope that Touch ID would be revived on the new iPhone. The headphone jack, which was the last to abolish the iPhone 6s, is also very popular. Wireless headphones such as “AirPods” are gaining popularity in the market, but due to their high price, wired headphones will still be necessary, especially among young people. There are also smartphone models from other companies that have recently left headphone jacks or been revived. Apple has launched products that attract the attention of users and has gained a large following. However, as represented by the abolition of the home buttons and headphone jacks, there are many challenging policy changes that destroy the common wisdom of the market, and there are cases where some users reject it. Some have praised Apple’s stance to go its own way, but in order to gain customers’ understanding and conviction, there seems to be a place to appeal more to the manufacturer’s intentions.
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