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Hodo Station web ad (screenshot) posted on YouTube
“When a politician has a ‘gender equality’ slogan, he feels out of date.” On the 22nd, TV Asahi criticized the web commercial for the news program “Hodo Station” posted on YouTube and Twitter, saying “Women are full of contempt” and “How much do you want to make fun of women?” (Digital Editorial Department, Kako Hojo)
The 30-second version of the commercial was released on TV Asahi’s YouTube account, and the 15-second version was released on Hodo Station’s Twitter account. In each case, a telop says, “This is a commercial for Hodo Station,” and the scene begins with a young woman speaking to him: “I’m home.”
In the YouTube version, the woman said: “Senior in the company, I brought my baby on maternity leave, but it is so cute. When some politicians slogan” gender equality “, it is outdated. Sorry.” He goes on to say, “I bought a lotion. He’s a really good guy. Still, the excise tax has gone up. The national debt hasn’t gone down, right?”
Hodo Station web ad (screenshot) posted on Twitter
In the 15-second version of Twitter, the same woman said: “I bought a good lotion! The excise tax has increased, but if I touch my skin now, they do not betray me.” Show the situation.
In both the YouTube version and the Twitter version, after the words “9:54! May I watch the news for a moment?”, The program logo is displayed and ends.
On Twitter there were a series of criticisms such as “It is too terrible, tears came”, “Young people and women apply themselves to the framework of ignorance” and “What is this boy?”. Regarding the expression that “gender equality is outdated”, taking as an example, Japan ranked 121 out of 153 countries in the gender gap index showing gender disparity published by the “World Economic Forum” in 2019 Do you think it can be said that gender equality is not good in this country? ”
