Launch of new Xiaomi product “I want to” redefine “the Japanese smartphone market” –Keitai Watch



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“Xiaomi’s product strategy is ‘smartphone x AIoT’,” said Steve Wang, who later introduced the smartwatches. At Xiaomi, the smartphone business and the non-smartphone business coexist, making it a product that exerts synergistic effects with each other.

Smartwatch “Mi Watch” and “Mi Watch Lite”

The Xiaomi Band series has acquired more than 200,000 users so far, and this time we will fully launch the smartwatch “Mi Watch” in Japan.

The elegantly designed Mi Watch is equipped with a large 1.39-inch screen and is covered with Gorilla Glass. A bright AMOLED screen of up to 450 fabrics makes it easy to see outside during the day.

There are 6 types of bands that you can customize to your liking.

The battery can be used for up to 16 consecutive days.

117 different exercises are outlined in Mi Watch, so you can record your activity immediately after purchasing. In addition, the health management function includes “breath training promoting deep breathing”, “blood oxygen concentration measurement function”, “heart rate measurement function”, “level measurement function stress “,” energy level measurement function “and” sleep cycle “measurement function”.

Activity function, etc.

Also, it is equipped with a “GPS function”, “compass function” and “barometric pressure and altitude measurement function”, which can be used for activities such as mountaineering and hiking.

In daily life, in addition to having a built-in “voice assistant function”, it also displays the pictograms included in the notifications of the messaging app.

“Voice Assistant” function, battery performance, etc.

The price is 12,980 yen.

In addition, a low-priced version of “Mi Watch Lite” will be released. It has a color screen of approximately 1.4 inches, 11 training modes, a “heart rate measurement function” and a “sleep cycle measurement function”. The price is 7,480 yen.

My Smart 360 ° Home Camera 2K

The “Mi 360 ° Home Smart Camera 2K” is a network camera that monitors your home. It shoots 360 degrees and can be checked immediately with the app, and the night shooting function has been improved.

The price is 5280 yen.

My Smart 360 ° Home Camera 2K

Announced Product Summary



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