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Content of the “LINE MO” service
――Regarding the content of “LINEMO”, is the network the same as Softbank “even when it is crowded”? Is there an announcement of compatible terminals or sale of “LINE MO” terminals?
Mr. Terao
The network provides the same as Softbank “even during peak hours”.
We are currently in the process of verifying the terminal. Basically I think the same as Ymobile can be used. Verification of some terminals takes time, but we plan to announce compatible terminals in early March.
Nothing has been decided at this time, such as the sale of terminals. Most of MVNO’s LINE Mobile contracts are “SIM only”. I am currently trying and error in which terminal to prepare for the “LINE MO” only online. Furthermore, the sales method is difficult considering that online reception, such as installment sales, will be complicated.
“LINE MO” is provided by the same network as SoftBank
――Are you requesting options like flat rate calls using the option contract method as before, or applying the a la carte rate (such as KDDI povo)?
Mr. Terao
Concerned.
There are various developments of tariff systems, but I don’t know how easy to use for users. We will flexibly treat the parts that users deem necessary so that they are not difficult to understand.
Optional services and fees
――The family discount is not applicable, but isn’t the family contract important?
Mr. Terao
“Counting the number of contracts between brands” is not technically impossible, but we emphasize segmentation by brand.
Considering the ease of understanding and simplicity for the user, I gave up.
Emergency support and eSIM support
――It is said that LINE will not support it in the store, but I think there are many problem situations, such as when the terminal is lost or broken.
Mr. Terao
At the time of service in, we will not provide in-store support, but I think we need to discuss the emergency support system.
Sales will be divided by brand, but we will provide some guidance on user support in the future.
LINE support
――It is said that the combination of eSIM and eKYC can be opened the same day, but what kind of method will be used to open it?
Mr. Terao
Since this is my first experience with eSIM (like Softbank), I am in trial and error process, but I am thinking of a method to send “QR code and character string to register eSIM to terminal” by email.
Honda Tsubasa kept throwing
――Tsubasa Honda has been designated as the “LINE MO” image character after LINE Mobile, but is he the one who inherited the LINE Mobile brand image?
Mr. Terao
Honda is cute, right?
――(Everyone laughs)
Mr. Terao
I think your image matches LINE’s image. Regarding the LINEMO commercial, I decided that it would be better to inherit the LINE brand image, so I kept requesting it as the protagonist.
Future development of the “LINE MO” service
――The integration of Yahoo and LINE is scheduled for March, but will the service change after the integration?
Mr. Terao
If there is a change to the Yahoo or LINE services as a result of the integration (even if you are not directly involved in the integration), we will respond accordingly.
――What are you doing to increase the proportion of online contracts?
Mr. Terao
The “LINEMO” online contract system incorporates a considerable amount of Ymobile’s know-how. Ymobile may seem like a brick-and-mortar-centric brand, but online contracts are doubling every year.
As one of the efforts, we are trying to measure stress by having a user who has a brain wave measuring device touch the app screen. For example, if the address input field is a “double-byte specification” form, the measurement screen will turn red due to voltage.
I don’t know if the efforts we’re putting in place will be effective, but I think it’s only a matter of time before e-commerce spreads through various efforts.
Migration of Softbank and other companies
――Are there migration plans from LINE Mobile, Softbank, Ymobile or other companies?
Mr. Terao
I will refrain from giving specific numbers, but I think there is a certain amount.
I think 2480 yen (excluding tax) for 20GB is an attractive price, and I think there are a lot of migrations of large capacity plans (from Softbank and other companies).
In the future, we are also considering simplifying the SIM unlock procedure.
――When migrating from Softbank to “LINE MO”, there are several things, such as the operator’s email. Will users decide what they don’t have or will SoftBank announce when they migrate from SoftBank?
Mr. Terao
I think I have to tell it (from Softbank). I want to reflect it in the application UI (user interface) in layout.
――What will happen to MVNO LINE Mobile in the future? Are you considering the benefits of migrating from LINE Mobile to “LINE MO”?
Mr. Terao
We are considering the benefits of the transition.
Currently, LINE Mobile users will continue to provide services in an environment where they can continue to use the service even after the launch of “LINE MO” in March. I feel like I have to appreciate the users who have supported me so far and will of course guide the transition to LINEMO, but I will provide something that will satisfy me without degrading the quality (of communication).
We will try not to make you feel uncomfortable moving on to the attractive “LINE MO” price.
――Is there a link to PayPay?
Mr. Terao
I think we will consider it, but there are no plans to cooperate at the start of the service.
On movements related to mobile phone rates last year
――What do you think of the reduction in mobile phone rates compared to last year?
Mr. Terao
I thought I would die after a long time (laughs).
I have been involved in making the cheapest communications from Ymobile and WILLCOM, but I think I have been able to stand up to users (as a move from last year).
There were points that I had to ponder, such as SIM and eSIM locking. I believe that we have created an environment where each user can use communication in some way so that everyone can use the communication that has become the infrastructure of their daily life.
“LINEMO” is a constantly evolving service even after the provision of the service, and also incorporates a weekly development method.
The user interface also constantly evolves when you sweat under the surface of the water. We will do our best to inject the technical know-how of Ymobile and LINE Mobile, so please look forward to it.
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