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The date is today, January 2, but the number that traders have focused on for the week is now another: 1 billion. This is the amount that winter sales, due to the emergency situation caused by the pandemic, will move less than last year, a total of 4 billion euros against 5.
The (provisional) dates of the winter sales
In any case, it begins today in Basilicata, Valle d’Aosta and Molise, on the 4th in Abruzzo and Calabria, on the 5th in Sardinia and Campania, but in Italy still in a total red zone. So the real start will be Monday the 4th, which will be an orange day amidst 2 other red ones, January 5th and 6th. As of January 7 it also starts in Puglia, Sicily, Piedmont, Friuli Venezia Giulia and Lombardy. They are followed by Umbria (9th), Lazio (12th), Marche and the autonomous province of Bolzano, a non-tourist municipality (16th). Sales will arrive only at the end of the month, in Liguria, on the 29th and 30th in Emilia Romagna, Tuscany and Veneto.
Last minute postponements are also possible
But for some regions the dates could change with a postponement or even an advance of the dates indicated so far in an attempt to capture the first day at least in the orange zone. “To have certain indications, however,” says Massimo Torti, Federmoda’s general secretary, “we will have to wait for the decision of the Regions, for which, given that the birth decree arrived at the last minute, we will have to wait the next few hours. Certainly this confusion is not good and is further damage to trade. , despite all the efforts we have made to respect the rules ”. “Fashion on the other hand – he continues – is a market that is depreciating” and the damage is important in the entire supply chain, from wholesale to production “,” so contributions and soft drinks must also worry everyone and be proportionate to real losses. “
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