Why is basketball looking for new users in televisions over 60 years old?

Stefano Valenti, LNP Communications Manager, on Facebook comments on the approval of Virtus Bologna-Olimpia Milano in Rai Due.

“I would like someone to explain to me why the promotion of basketball on television, I suppose that in the search for new users, basically young people, must go from a generalist television station that dredges its audience ratings on a sample of mostly older viewers 60 and female “.

«Find me: 1) Under 25 (and I’m tall with age) watching Rai2; 2) Under 25s watching live content that lasts 100 minutes (of any kind, on any network, on any device); 3) Under 20s who prefer a full live stream of any sport to a sequence of highlights lasting up to 120 seconds; 4) Basketball fans who still do not follow basketball on the channels and platforms that already offer it and with an excellent proposal. The only products that basketball can offer in a generalist network are two: the national team in a final / semifinal of the Olympic Games / World / European Championships; the decisive match for the award of the Scudetto ».