The Ps5 arrives in Italy. And Jim Ryan explains why it is so difficult to find him- Corriere.it

The Ps5 is an extremely powerful and responsive console, how will games change by taking advantage of what the new CPU (the central processor) and the GPU (the graphics processor) and solid state drive make available?
Our task is to provide the availability of these technical characteristics, then It depends on who creates this wonderful art of video games – who thinks and develops them – shows what can be achieved with this power. Each generation of consoles allows more realism and immersion in the games, if later to this you add as I said the opportunities of a 3D spatial audio, the sensations that you can give with the haptic feedback of Dualsense and the zero load time … and you combine all this technology with the flourishing of an increasingly rich narrative in video games, the ability to provide a strong sense of emotion and connection with increasingly deep characters … here all this together makes me say that a great future for video games.

Much of the launch strategy for your new console relies on the vast and loyal community of Playstation fans …
The community is everything to us, without them we would simply be nothing. Our challenge is to increase the number of fans as much as possible, to bring the millions from the old Playstation to the new one. And therefore convince those who are not part of our world, because they have never played on a console or because they come from other platforms. For PS5 to be a success, we need to have a very large and vibrant community of players.

The games market, however, is doing very well, also for contingent reasons. And this even led you to say hello with a tweet (see above) the launch of the rival console.
One of the important things that happened this year was everyone’s attention to behave with maturity and class without ever attacking and without negativity. We are all growing togetherWe do things separately but with great respect for each other. In any business sector, if the market grows, and ours grows in entertainment in an unprecedented way in history, it is pleasant and fun to grow together. I consider it a true privilege to be in the business of gaming in this historical moment.

We are talking about 2,600 million gamers in the world, and a turnover that by the end of this year should reach 160,000 million euros: figures that inevitably also attract others, and also quite large. Let’s talk about Google with Stadia and Amazon with Luna.
When you have a category of fun that grows it is clear that other people come and I always say that the more competition the better for us, you are more concentrated, the players have more options. We like competition, we respect everyone, even those with a lot of money. But I say one thing: Entering the gaming platform market is not so easy, not at all trivial. And those who have tried it historically have always encountered great difficulties.

Now I would like to ask you about a novelty in the Playstation house, of the strategy linked to the contemporary launch of the Ps5 without optical support.
A Digital edition we’ve never done it before. A choice dictated by having understood that the world is changing. For example, in Italy we see a great growth in broadband, in 2020 there has been a great change from this point of view. Until 2019 in the world the difference in sales between physical media and digital games was 50 and 50, with the health emergency there was a great change towards digital, obviously after the closure of stores. But even when they reopen permanently, those who have learned to buy digitally will not return and by the summer we will reach 70/30%. The PS5 ED is a reflection of this trend. But it is still, I want to clarify, a Playstation 5 full feature, without technical differences with the standard. But with a more aggressive price that I think will work very well: it launches at 399 euros, which is the same launch price as the PS4 back then.

Speaking of networks, what do you think will happen in the world of gaming with the expansion of the new 5G mobile connectivity?
very difficult to say at the moment, because 5G in the world is still laying the groundwork, and it is doing it at different speeds in different countries. Clearly, this technology will lead to a better gaming environment through the use of the cloud. But for some areas we are talking about 2023, for others 2025. a future not around the corner, but it will be interesting to understand.

We conclude where we started from, how the emergency linked to the pandemic has changed the world of video games and the growing importance of digital sociality linked to gaming communities.
The characteristic of this new generation of Playstation is the creation of a community of relationships, of people who meet on the Playstation Network just to talk. something that was not possible with previous generations. If we think about the community of those who owned the Playstation 2, they were friends who met on the couch to play FIFA. Now let’s talk about larger online communities that were previously impossible to imagine. 2020 was a different year, I think about the confinements, from the severe one as happened in Italy in the first phase, when it was simply impossible for people to see each other physically for dinner or just having a beer. The networks that have sprung up around video games have been one of the most popular places to hang out., simply to meet in digital form. the demonstration of the increasing importance of these communities, especially for the new generations, in a terrible period like the one we are going through.