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Four hundred million, then increased to 645 for the pressing of Iv and Pd, to support the bars and restaurants Forced to close during the holidays. Money found in extremis since government. Somewhat true, but still very little. Even if we take into account that in a normal year of December, the restoration has a turnover of 8 billion. This year it will probably not exceed 4 billion. In short, four hundred million is only 10% of the turnover. Just the day of Christmas for lunch, the sector’s turnover is around 300 million. According to Confcommercio calculations, the stores as a whole are expected to burn between 7 and 10 billion in turnover between Christmas, New Years and Befana. The government has already invested around 100 billion since the start of the crisis and there is no room for further deviation of public accounts. Appointment postponed to January when Palazzo Chigi will request a new budget deviation, in 2021, of 20 billion.
Rome, restaurants closed at Christmas. Rules of chaos but reserves are booming
Money that will be used to finance a Ristori-quinquies decree necessary to compensate for the losses of vacations and to carry out a general equalization intervention that is independent of the Ateco codes, the degrees of epidemiological risk and look at what happened in 2020 to compensate the losses in billing (also from the supply chain) recorded in the second half of 2020. A time criterion will also be identified that goes beyond individual monthly payments so as not to penalize a series of seasonal activities. In the provision for the study of the Treasury, a new stop should be placed on taxes.
The gastronomy
This time, Castroni’s group did the math right. After Easter without totally selling, “we bought 60% of the products compared to the previous year, not a thousand panettones but 600 and so on”. This is Roberto Castroni, businessman of the homonymous group, owner of the historic shop in via Cola di Rienzo and those in via Frattina and viale Marconi. “We went in the dark, cutting a good 40% of the orders. And we can say that this was a 60% Christmas. Perhaps even better for the food sector than I thought given the terrible time we are living, although the lost purchases of the last days will weigh. A Roman brand that was defended thanks to the Romans, in the absence of tourism. «These measures certainly harm us for the entire part linked to the end of the year as well as for Befana, but 80% of the work will have finished around 23.
At that time, this year’s Christmas is over: January 25-6 will go unsold, maybe we can sell 10%. But we are saved and I speak for the category of the food sector. We are at war and we are soldiers, they tell us to do this and we do it. We are part of the people and we suffer the established rules, we do not know what justifies them. But the sector that has been most affected surgically is that of restoration. I hope that specific interventions will arrive for them, who are the pillar of our economy. In Italy we are famous for eating, if they are closed during the next few months it will cause great damage to tourism. We are in contact with many closed restaurants. The fact that they have not bought a whole range of quality products affects our turnover. I mean all the specialties of a certain level, from spices to rice to large bottles. Things that are not normally found around. We were missing Christmas in red zone mode. «In the center of via Frattina we suffer the blow of the lack of tourism, we are 50% less. Local stores like Eur, Marconi and Parioli have suffered far fewer losses because they have customers in the area. Even in Ottaviano a good blow, he lived from a lot of tourism. In Cola di Rienzo we registered -30%, the store lives off the Romans. Of course, they took away last minute purchases, important days, but we hope to be able to amortize. At Easter it was a catastrophe, a bloodbath, we gave thousands of pigeons and eggs to all of Rome ». (Raffaella Troili)
Catering
Listening to her speak, there is a mixture of anger and indignation. Caterina Marchetti is in her restaurant “Il Ceppo”, a historic place in the north of Rome open since 1968. “I consider what happened amazing, with an indication given last December 3 in which Prime Minister Giuseppe Conte announced without hesitation the opening restaurants just to eat on Christmas holidays and now everything changes. “In these two weeks, Ms Marchetti has not been inactive.” Every year – she says – we open for lunch on December 25 and even With the seat reductions, on December 4, I had 65 reservations, it was so full that I had to say no to many customers. ”Now those tables, which even his 14 employees remembered for the layoffs had begun to fix and put, will be left empty. The lights in the room went out and the kitchen was closed.
Shopping centers, when do they reopen? New dpcm, which changes (even for travel)
“I am not a denier – continues the owner of” Il Ceppo “- the emergency exists, I myself had the COVID-19 inside the house but the problem had to be faced with maturity and seriousness ». The uncertainty that prevailed until a few hours ago does not nullify the efforts made to be able to work on December 25 but also in Santo Stefano and then on the first day of the new year. The repercussions are manifold. Cheap in the first place “but also human because I had clients who came to lunch alone at Christmas because they are alone and now they will be even more so.” Economically, “this Christmas I would not have recovered what was lost during the last months but only to get to serve the best of our kitchen – continues Mrs. Marchetti – we will have to get rid of many products that cannot be frozen“. An expense of” at least 10-15 thousand euros disappears, not to mention the fact that naturally I had waited for the return of many employees who have already come to work in recent days to prepare the place but also the dishes, we did the tortellini by hand as always “.”. In addition to “the wound is also insulting – concludes the owner of the historic restaurant – because it was enough not to say on December 3 that we could have remained open, that on the contrary, we had to wait a few days, correctly understand the infection rate and make up our minds. We needed maturity and instead we found ourselves in an unworthy situation. (Camilla Mozzetti)
The outfit
Gianni Battistoni, President of the Via Condotti Merchants Association, is at home with Covid. “I am out of the game – he says resignedly – but I am also confused by these fluctuating measures. First they make us stay open, but then if people come we have to close. The crowd in the center, the friction, is confused with the real flow of those who want to come to buy, which are very few. In fact, the invasion on weekends in the center of Rome did not cause sales to skyrocket, few chains, mostly low cost, were “overcrowded”, but Battistoni also remembers “that all stores follow very strict procedures, while outside there is delirium. The truth is also another: the administration is trying to ruin us, between scooters and lack of answers. Arrangements could be made with taxi drivers or tourist buses, to facilitate the state of public transport for those who want to be seen. Now with these ever-evolving rules and contradictory knockout, people will get discouraged.
And it will close at home ahead of time, in social networks there is a post that says “So that we can go out of the house to buy Christmas gifts to give to people we will not be able to see at Christmas.” It gives an idea of how even families have approached shopping with indifference. “And the entire distribution chain is in trouble. Just to coincide with a very important period for commerce, the one in which even small businesses tend to balance their budget, between November and December. This will be remembered as Amazon Christmas and online sales. The squeeze didn’t take. “Companies were preparing for an important sales period, at least at Christmas, in which you do not give up giving a gift anyway. At this point, I find it ridiculous to wait for the sales period; when you can’t take it anymore, you do it ». The message of “who can settle down” is conveyed. “Faced with these latest decisions there is no defense, we are perplexed to see a Center that is now dead, also thanks to the policy that the administrations have seen for years. However, not even the high clientele has been seen in the most important brands. Those who thundered against consumerism will be happy. But beware that when an economic process of this type begins, there is the risk of an irreversible crisis, with loss of jobs. Just look at the closed shutters, in via Frattina there will be 40 rental signs. (Raffaella Troili)
Last updated: 09:48
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