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Genoa. Great enthusiasm in Genoa for the passage of the truck Coca-Cola celebration that passed through the city to support a Banco Alimentare project that will allow the collection of products for at least two million meals. The red truck crossed Via Romairone, Via Polonio, Via Buozzi, Via Gramsci, Corso Saffi, Via Rimassa and Corso de Stefanis and then continued its journey towards La Spezia.
But if Coca-Cola is somehow one of the symbols of globalization, here it is 100% Genoese response: the truck of the mythical Corocinato, better known as Asinello, which takes shape in the photomontage created by Giacomo Vallarino for Genowa, one of the most famous Genoese meme pages on Facebook.
Coca-Cola red is replaced by greenish from the historical bottle label which is still used today. the Corokinate, as many know, is a white wine flavored with a mixture of herbs and spices that takes its name from the Crowned, where the base wine is produced, and China which is a fundamental ingredient. The name Asinello (in Genoese Asenetto) is due instead to the drawing that shows the popular figure of Weather in Pacciugo, also linked to Coronata, along with her donkey.
To the nostalgia of the eighties and nineties, remembered by brand American who among other things created the traditional image of Santa Claus, thus adds the nostalgia for an aperitif and evenings in the alleys, a rite that unites all generations, suspended by the pandemic and by anti-contagion bans, which the Genoese hope to recover as soon as possible.
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