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TURIN – Ten years ago Andrea Agnelli was appointed by Juan Elkann as Juventus president and the news was received by the black and white people as a liberation from the gray of the years after Calciopoli. Ten years later, it is legitimate to ask if Andrea Agnelli is the best president in Juventus history for more than a hundred years, to find the answer, one must twist in the complicated confrontation with the long and triumphant reign of Giampiero Boniperti or with the brief, but dazzling, it was Umberto, who was Andrea’s father. In summary, it is difficult to establish if Andrea is the best president, but it is a certainty that he is there with the giants for results and style.
SUCCESSES In fact, there are not only the incredible eight consecutive Scudetti with three Italian Cups and four Super Cups at the black and white banquet organized by Agnelli, but Juventus’ return to the world soccer elite for its prestige and rotation. Ten years ago, a very young Andrea took over a billing company. 240 million and over the course of a decade he has almost tripled his income to 621 million, a surprising result, but designed with an ambitious and lucid vision, which is the most important and decisive quality of a good manager. Andrea knows where she wants to go, that is, take Juventus to number one in the world, and she knows which way to go and possibly what detours are necessary.
EQUIPMENT – This is also because it has always chosen high-level people to form its management team. And this is another fundamental, albeit rare, quality of a manager. of Beppe Marotta, who contributed substantially to the construction of Juventus in this decade, a Fabio guild, which contributes all its modernity in the interpretation of an old role within a football club, including Giorgio Ricci Framework re, Claudio Albanese, Stefano Bertola and a whole series of other figures, less visible, but equally important for the operation of the machine.
JUVENTINITA ‘ – Andrea knew and knows what Juventus is. And from there it started. There are no revolutions, but development, according to the old family motto that something well done can always be done better. “Football must remain at the center of all our projects”Andrea used to say that it was easy for him to follow this principle, to be in love with football and his club in particular. His secret is that: he is a manager who knows finances and marketing, but puts them at the service of football and Juventus, not the other way around. His first big goal was to complete it stadium who has become the beating heart of the black and white renaissance. At the same time he revived the juventinità, which had vanished in the previous administration, rediscovering characters (Antonio tell, for example) and the core values of the club’s history (a certain style of communication, for example). His recipe is not difficult, but it is precisely its simplicity that makes it difficult to execute: to be a good manager you learn to Oxford and to bocconi (where Andrea studied), no teacher can instill a love for Juventus and teach what Juventus is.
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