Susanna Avesani Pinto, the premature farewell of the fashion queen



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Farewell to Susanna Avesani Pinto. A pioneer of fashion buyers, an icon of Milan and very famous in the most famous international squares of the fashion system, she died at the age of 66 due to Anaphylactic shock caused by sting of a wasp.

Who was Susanna Avesani Pinto

Avesani Pinto had made his debut at a very young age as early as the early 1970s, founding his company, Avesani srl in 1979, and going on to work with big names, from Harrods and Henri Bendel to The Taubman Company.

Personal friend of Gianni Versace, Giorgio Armani and the Missoni family, lived the birth of the success of Italian fashion in the world.

The famous fashion consultant was stung by a wasp while she was with her husband in the pool, in the house of Castell’Arquato, in the province of Piacenza. The woman immediately felt ill, until she lost consciousness and went into cardiac arrest. Despite the speed of relief, she was taken to intensive care but passed away shortly after.

Instagram / Susanna Avesani Pinto

Avesani srl

The company he founded, Avesani srl, has been working for many years Christina Ong in the negotiation of franchise agreements in Asia for its Club21 group in Singapore, with brands of the caliber of Giorgio Armani, Emporio Armani, Bulgari and Marni in the United Kingdom and Southeast Asia.

The company also specializes in discovery of new brands, in purchasing management, in research in the fashion sector and in the development of private brands.

The husband, Silvio Pinto, son of Aldo Pinto, married to the stylist Krizia, wanted to immediately recall his wife’s extraordinary ability to make Made in Italy known throughout the world. “A special woman with a great human burden, whose sudden disappearance left a profound impact on longtime friends like Santo Versace, who considered her part of the family,” her husband told MFF in an interview.



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