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The confirmations arrive, the formalization of theagreement between Rome and New Balance. A few weeks ago the figures initially agreed between the parties were leaked: a fixed part that ranges between three and four million, plus a percentage of the sale that is more important than that existing in the contract with Nike. In any case, uncertainty persists about the appearance of next season: in recent days the hypothesis of the in-house production shirt has taken hold, as it had in the 2013-14 season.
Special treatment
If the figures seem not to be very important, even if it is in any case an agreement signed in the era of Covid, the special treatment that New Balance could reserve for Rome should be considered, at least on a hypothetical level, in terms of style and of marketing. The Boston brand, emerging in the world of football (despite its image solidity it covers only 2.5% of the global market), where it has been operating for just over five years, has lost important business (for example, Liverpool, who received 40 million a year, he switched to Nike), and unless he is about to announce another even more financially monstrous (unlikely event), Rome should become the top team together with Porto, which, since it was designed by Nb, has seen its own sales increased by 91%.
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