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The shopkeepers of the Capital they already call them clients Refund of money. And they are the first that yesterday morning, hunting for discounts and gifts Christmas, appeared in the boxes. Even if to have the cousin It is expected for those who pay by card – a refund of 10% of the cost up to a maximum of 150 euros in December – the road continues uphill.
The application I of the public administration, to which it is necessary to register to access the discounts, went out of control due to too many accesses – the total number of downloads touched 7.6 million with peaks of 14 thousand operations per second – and many were not registered. Some merchants, however, were prepared and so they organized with pending merchandise. Basically, what the customer chooses remains in stock until the app is unlocked. The merchants of Viale Marconi, one of the Roman shopping streets, thought so: “In the last few days – says the owner of a maxi sporting goods store – I learned about the problems in the application and therefore, those who asked me I gave them the ability to keep purchases on hold until the system is unlocked.
But Cashback is creating quite a bit of difficulties even for the merchants themselves. The most frequent problem? Do not insert new credit or debit cards. “At the time of payment, customers could not access”, confirm those responsible for the boutiques and shops on Via Nazionale in the center of Rome: “Even the system – they point out – has slowed down throughout the morning. In the end they paid without accessing the application, there was no other solution ». Instead, many traders were not prepared for the news because, they explain, “there was no time to follow the update.” While others, to facilitate purchases and in open competition with the incentive, they have offered discounts of 15% on the merchandise.
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It’s bonus
With accounts hanging by a thread, after months of stumbling to work due to the pandemic, the hope of traders now is that the new system will bring oxygen to the asset coffers. A first, small recovery has already been registered in via Cola di Rienzo: “Many customers have confirmed to me that they have taken advantage of this opportunity and have spent more than they expected”, says the owner of a clothing store who specifies: “the next weeks will be decisive to understand if the system can really work. ”The same happens with via del Government Vecchio:“ More than one client has confirmed to me that they have downloaded the application to be able to buy more gifts, we hope you can help us ”. Times for an initial assessment are still long: “To understand how effective the refund has been and has encouraged purchases, we must wait – says Valter Giammaria, president of Confesercenti – since the first day there were many problems. Of course, we welcome with satisfaction any initiative that can help the commercial activity to recover from this terrible year. ”According to data collected in Rome, 5,000 stores have already failed among the districts. from San Giovanni, Prati, Parioli to the Esquiline. A bottomless crisis: “For our clients, we expect the platform to be perfected in the coming days. I have received many reports – he adds – and instead the objective is to simplify the commercial and sales activities as much as possible. The next few weeks, just before the Christmas holidays, will therefore be decisive for Cashback customers and for business activities.
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Last updated: 08:35
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