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ROME – “We never thought we would ask you to do this. Ask at McDonald’s”: the invitation, via Twitter, comes from the British headquarters of Burger King. The objective is to save the jobs of all workers in the sector, when the country decrees the closure due to the pandemic. Order online, ask Burger King, order takeout – it’s the only way to keep restaurants open when the law prohibits going to them.
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And the invitation doesn’t just mention the traditional rival: “We never thought we’d encourage you to order at KFC, Subway, Domino’s Pizza, Pizza Hut, Five Guys, Greggs, Taco Bell, Papa John’s, Leon, or other independent restaurants, too numerous to do. mention them here. In short, by any of our sisters in fast food chains or not so fast. “
Restaurants, Burger King continues, “employ thousands of workers and need your help.” Of course, “a Whopper is always better, but ordering a Big Mac isn’t so bad,” joke the campaign authors. The Whopper is Burger King’s most famous sandwich.
The campaign is receiving a lot of recognition and retweets, even some criticism, from someone who points out that we should think above all of the small retailers, not the large chains, which are financially more solid. But the response of the Network is that at this time we must be in solidarity with the workers.
