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There are no two without three. But the third step of Lombardy (after the red zone and then the orange one) has a certain date: traders will not have to wait until the night of the previous day to find out whether or not they can open the next day. Lombardy will officially enter the yellow zone as of Sunday: this was announced by the President of the Region Attilio Fontana after an interview with the Minister of Health, Roberto Speranza, who “will sign the ordinance on Friday” – explained Fontana -. on Saturday it will be published in the Official Gazette to enter into force on Sunday».
Therefore, restaurants, bars and pubs will reopen, if only until 6pm., a clause that could cause approximately one in three companies to remain closed, since Messenger Service. So it’s worth wondering what the previous color transition was like for merchants that reopened on December 4. Certainly the influx of people onto the shopping streets was a breath of fresh air for the big clothing chains. The situation is different, and not unique, for small shops: listening to the voices of the merchants in the different areas of the city, one goes from “disaster” to “floating”.
From December 4 to 10 there are six days, four of which are prior to holidays and holidays: “It has gone very badly – says the owner of a women’s clothing store in the Solari area -, time certainly didn’t help us“. In the last years of this period the store billed between 1,500 and 2,000 euros a day,« yesterday I sold a total of 20 euros gloves. And ours is a handmade production, we are known precisely because we differentiate ourselves a little from the others Despite the reopening, the propensity to consume, from the point of view of many merchants, is zero: “People are terrified, and there is great uncertainty about the future, so many prefer to save and not give gifts for Christmas. I’ll do it myself: we haven’t received any refreshments. ‘ Vincenzo Ferraro echoes this, selling clothes at corso Vercelli and the Silvia store at corso di Porta Ticinese. To say that it is a disaster is an understatement. We had a better result on Saturday and Sunday, from Monday, however, there are charges of 100-150 euros per day. If this continues, we are considering closing because we cannot pay the rent or the staff, “says Ferraro, who also remains at zero in terms of aid. The relaunch? We haven’t seen it yet – says Da Silvia, in corso di Porta Ticinese -: we are at -80% of the turnover compared to last December ».
The crowds observed in recent days, weather permitting, have not been “impartial”: “Large chains were comfortable when reopening, for them there was a breath of fresh air – says Alessandro Prisco, president of Asco Duomo -. The little ones and the neighborhood shops struggle to get out, but it is the little ones who make the city. Milan is not three or four streets (via Torino, Corso Buenos Aires or Vittorio Emanuele), but hundreds ».
However, this is not the case for all “little ones”: “We also work in non-central and semi-central streets – Gabriel assures Meghnagi, president of the Confcommercio Milano road association -. The Milanese have been sensitized to buy in the neighborhood stores, just as during the confinement they had rediscovered the food stores under the house. The reopening gave a shot in the arm, even with the volume of business traveling with a minus sign compared to December 2019 ». Another point “in favor” of the city’s stores would have been “the closure of shopping centers from Saturday to Tuesday (before holidays and bank holidays)”. This is confirmed by Loredana Bianchi, owner of L’Altra Cocò, in Viale Monte Nero: “We work hard, we float: people are discovering small realities, they feel more secure and the relationship with the client is certainly different“As of Sunday, the transition to the yellow zone is expected to improve things” because the bars and restaurants – merchants say – give a hand to the shops. And vice versa. ”
December 9, 2020 | 20:50
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