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An appeal to the government and a request to Antitrust. Confesercenti asks the executive to make the same decision as France, which postponed the Christmas discounts on Black Friday to allow physical stores – now mostly closed for containment measures – to participate in the commercial boom that occurs there. last Friday in November according to American tradition. Amazon’s e-commerce platform doesn’t fit. Because he believes that a postponement of balances until December 4 – when the merchant associations hope that the blinds of the shops can be raised again – affects the turnover of small and medium-sized companies that sell on the platform, taking advantage of their great indexing capacity and great popularity. for retail customers.There is also a high cost of logistics for Amazon because customer requests explode on Black Friday: Delivering everything in 24 hours imposes unsustainable stress on shipping, but allows the platform to kill the competition by exploiting the dizzying revenue from cloud. .
The truth is that even retailers who sell on the channel Amazon They are subject to the payment of a commission that can reach up to 20% depending on the product category. The National Council of Shopping Centers highlights the worrying situation in Italy, which, unlike other European countries, has not postponed the Black Friday period to ensure fair competition. In Italy, many fake srls also sell on the platform, which open and close in a year without paying VAT. With the consequence of bankrupting honest companies. There are more than 20 thousand operators that sell only through the Internet, registered with the Chambers of Commerce, in Italy. About 10,000 are those in commercial relationships with Amazon, with a total of 18,000 employees, or 1.8 per company. A little ‘few not to suspect that many of these companies are just screens.
On the demand side, Codacons records, there will be 25 million Italians who will take advantage of discounts and promotions to make at least one purchase, 47% more than last year, and the whole week will generate a turnover of more than 2,500 million euros in 2020, with a growth of + 27% compared to 2019. 35% of Christmas gifts will be bought this year during Black Friday, estimates the consumer association, which predicts that compared to the past there will also be an increase in purchases of products related to smart work, items. sports and personal care products and household products. Pushing more and more consumers to take advantage of this week of opportunities is the situation linked to the health emergency, which is driving more and more Italian purchases on the web.
