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Although the pandemic has not had negative effects on the business of large technology companies, which have seen their power consolidate, some minor setbacks have also caused it in the largest giant of all: Apple it has been forced to postpone the introduction of its new iPhones for a month. But in the end, even the iPhone 12 saw the light, and it did so in a streaming event that follows the one on September 15, in which Apple Watch Series 6 and the new iPad Air were presented.
IT IS KEYS
The beginning of the keynote, which like the previous one was in a masterfully filmed video with cinematic quality, shows how spectacular Apple Park is, “the spaceship” that houses Apple’s headquarters in Cupertino, even if it is deserted. The CEO was there to welcome the audience. Tim cook, who quickly started the dances. On the other hand, the claim of the event was “We will be very fast.”
MINI HOMEPOD
But before the iPhone, Apple unveiled HomePod Mini, a new small living room speaker with built-in Siri voice assistant. Apple becomes like this at home, and it does it right on Amazon Prime Day, directly challenging the company of Jeff Bezos, who recently introduced the new Echo line, speakers with Alexa. HomePod Mini It costs $ 99, comes in black and white, and goes on sale November 6.
IPHONE 12
And here the claim is finally explained: iPhone 12As rumors already anticipated, it is equipped with the new 5G connection, which “allows a speed of 4.0 gigabits per second in download and 200 megabits per second in upload”, in ideal conditions. Cook presents the new devices from the Steve Jobs Theater stage, in front of a deserted audience: “Today is the beginning of a new era for the iPhone.”
The aesthetics of smartphones abandons rounded corners and returns to square ones, which cannot be seen in Cupertino mobiles since the iPhone 5. It has a Super Retina Xdr screen, with a new front coating, called “Ceramic Shield”, which must ensure unprecedented robustness.
iPhone 12 is equipped with the new chip A14 Bionic di Apple, which with 11.8 billion transistors and a 6-core CPU, is 50% faster and with 4 Gpu cores guarantees 50% more fluidity than the previous A13 Bionic chip. iPhone 12 has a 12 Mpx dual camera, equipped with night mode, wide angle and ultra wide angle.
As anticipated, they also arrive iPhone 12 mini, 5.4 inches and iPhone 12 Pro (with 6.1-inch screen), the latter also in version Max (6.7 inch).
The iPhone 12 and iPhone 12 mini are made of aluminum and will be available in ProductRed blue, green, black, white and red. The iPhone 12 can be pre-ordered starting on Friday, October 16 and will be available from Friday, October 23, while the iPhone 12 mini can be pre-ordered starting on Friday, November 6 and will be available in stores starting on Friday. November 13. The iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB and 256GB models in blue, green, black, white and red, starting at € 939 and € 839 respectively.
The iPhone 12 Pro, which has stainless steel finishes and will be available in graphite, silver, gold and pacific blue, has 3 cameras (with wide angle and 5x optical zoom), and is also equipped with software to edit video in Dolby Vision, an extremely sharp and brilliant HDR format, also used by cinema.
As has become a tradition, Apple’s high-end models are very camera-centric. Thanks to the A14 Bionic chip and the new Isp (Image Signal Processor), the iPhone 12 Pro, with a new wide-angle camera with a seven-element lens, offers 27% more performance for photos and videos in low light environments while the iPhone 12 Pro Max even manages to improve low-light performance by 87%. The cameras then have a LiDAR scanner for augmented reality and that also allows for faster autofocus in low-light environments and the introduction of portraits in Night mode.
The iPhone 12 Pro can be pre-ordered starting on Friday, October 16 and will be available starting on Friday, October 23. The iPhone 12 Pro Max is available for preorder starting Friday, November 6, and will be available in the store starting Friday, November 13.
A novelty that will make people argue: Apple has decided remove the charger and earbuds from the iPhone 12 packages to make them lighter and more ecological. However, Apple introduces MagSafe, a wireless charger that attaches magnetically to the back of the phone and is also portable.
LEADERSHIP OF THE
Apple has thus launched a series of new smartphones (among which the cheapest, the iPhone mini, costs 839 euros), officially entering the 5G market. He did so with the confidence of those who know they have no rivals, after international disagreements between Trump and China have effectively driven them off the market. Huawei, the only company capable of producing superior technological quality mobile devices in Cupertino. And with the iPhone 12 the slap seems even double, given that for Huawei the main business is in those fifth generation networks that are so crucial in the international balance sheets for the coming years. Of course, it remains to be understood when we will be able to use 5G, the development of which, also due to the high-tech “war” between the United States and China, seems to have slowed down, but it is clear that Apple’s move, which has equipped all its iPhone’s new line of these connections is a clear sign that it wants to confirm its leadership not only cultural, but also technological.
Last updated: 21:50
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