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Great lover of motorcycles and yachts. He tried to transform the passion for the two motorcycles into a business, so much so that he tried to revitalize the historic brand Benelli, without fully achieving it. They say that Andrea Merloni he was the heir designated by dad Vittorio. The 53-year-old businessman was found dead at his home in Milan, on Corso Magenta, probably of a heart attack that ended his life. The body was found by the maid on Monday, November 9, in the early hours of the morning. From her father Vittorio, Andrea maintained the same entrepreneurial attitude. It happened in 2010 when the patriarch began to have health problems forcing the family to appoint his brother Aristide as guardian. Fabriano’s friends have always defined him as an eternal dreamer. A Peter Pan dell’industria. One, the only one in the family, who would not have wanted sell Indesit company American style whirlpool. Indesit was the pride of his grandfather and father. And Andrea Merloni led it in recent years, in coexistence with Marco Milani, the highest coach outside the Fabriano family after the experience of Andrea Guerra.
Indesit, the queen of household appliances and Chinese competition
At the Fineldo insurance meetings, the family holding company
, was the most listened to although for a time the presidency fell to his sister Antonella. He was outnumbered in the end when neither brother felt like challenging the appliance giants in a world that was turned upside down in a few years with the arrival of Chinese groups, capable of invading markets with low-cost products. It was said, according to the chronicles, that at the end of the day he tried to dissuade relatives from selling to the “white” group of Marks. A commercial alliance with another group would have been enough. He proposed not to sell everything, to stay as Minority shareholders but others saw it as an affront to family history. Better to monetize everything right away and invest elsewhere, not in the low margins of white industry.
Indesit and the sale to the American giant Whirlpool
The Whirlpool Americans’ Check They Bought
all Indesit for 758 million euros made him very rich like all the other branches of the family. However, he had entrepreneurial ambitions and in recent years began to invest in the world of yachting, cultivating the idea of becoming an entrepreneur. He was depicted as a great man viveur after separating from his wife, Viola Melpignano, about two years ago. He had no children. Invested in the Fabriano area Bremen, which has put particularly popular jackets and garments on the market. In his hometown he was known and even a little envied. Fabriano has always been the home of appliances. Indesit was, and still is, with its two plants acquired by Whirlpool, the beating heart of the Marche manufacturer. On the other hand, the Merloni family also had political ambitions. Father Vittorio’s brother, Francesco, was Minister of Public Works in the early 1990s. With his son he runs the Ariston Thermo with plants also in Southeast Asia.
The yacht Audace, Ibiza and the adventure in the cocktail bars
Andrea Merloni in recent years loved spending her time on board
of the yacht «Audace» which in the choice of name says a lot about its character. From the first reconstructions, in the last days of his life Andrea would have made a brief stop in Milan to leave, directly on board his yacht, for his beloved Ibiza. The Audace had often been the scene of various floating events, from Ibiza to Dubai. Andrea Merloni, in his many lives as an entrepreneur, had also tried the way to market ships before turning to the world of wine. Great sympathy, contagious smile. Always ready to tell anecdotes and jokes. Another of his passions are nightclubs and cocktail bars: as a child in Fabriano he had opened a trendy place, the “Vm 18”, in the historic center, hiring spectacular bartenders to prepare trendy cocktails. He had been in a serious motorcycle accident while racing on the track. Curious, innovative, always on the hunt for technological innovations, but also ready to help others: he had married the “Jonathan project” started by his father (a program for the recovery of minors in the Campania area). He had been very excited to visit the Nisida Juvenile Prison for his speech to discuss the project.
