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The 2020 Report indicates: exports of 500 million in 2019 and to date an impact on employment of 25 thousand jobs
by Vera Viola
The 2020 Report indicates: exports of 500 million in 2019 and to date an impact on employment of 25 thousand jobs
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The SMEs that sell in Amazon stores, from June 2019 to May 2020 (including the period of the first closure) have registered average sales of more than 75,000 euros each and have sold on average more than 100 products per minute . These are the 14,000 Italian SMEs that sell on Amazon and that in 2019 registered foreign sales of more than 500 million. Of these, about 600 have exceeded a million dollars in total sales (in Italy and abroad). To date, the positive impacts recorded have allowed SMEs to create more than 25,000 jobs.
This is what Amazon’s 2020 Report reveals on the success of Italian SMEs with Amazon.it, which highlights the added value generated in favor of independent partners who use its services. The study starts from the analysis of the performance in the last year of the 14,000 Italian SMEs that sell through Amazon.it and highlights how the use of the online channel has helped them to maintain or grow their business even in a difficult period.
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“Small and medium-sized companies represent a fundamental pillar of the social and business fabric of our country, a resource that, through electronic commerce, can reach and satisfy an even wider customer demand – comments Ilaria Zanelotti, director of seller services of Amazon in Italy – The realities that had already adopted a multichannel strategy have found in Amazon and e-commerce the tool to broaden the customer base and diversify, in order to better face challenges ”.
Lombardy and Campania lead the ranking of sellers and turnover
Among the SMEs that export through Amazon, the most numerous are those based in Lombardy and Campania, both with 2,000. Followed by Lazio (1500), Puglia (1000), Veneto (1000), to name just the top five. And Lombradia and Campania always lead the ranking although, this time, foreign sales are considered. The first two have a turnover of 75 million. And in this case they are followed by Lazio (50 million), Veneto (30 million) and Piedmont (30 million).
