Fiat 500 and Panda hybrid with “antivirus” package: the car comes with the mask

“Today is a historic day, because the country’s engines are restarting and Fiat is on this road. It will be a great moment of rediscovery of the car, as a protective bubble, as a safe second home. An ideal means of transport for the city” : this is how Olivier François, Head of Fiat Brand and Marketing Director and member of the Group’s Executive Council (GEC), presents the new Panda and 500 D-fence, “antivirus”. Of course, it is not that they block Covid-19, but it is a great step forward in the disinfection of the cabins.

Yes, because in these two urban cars there are a series of anti-coronavirus accessories: a filter that does not allow fine particles and 100% of allergens to enter the passenger compartment and reduces the formation of mold and bacteria by 98%. In addition, another filter that purifies the air inside the car because it filters microparticles such as pollen or bacteria. And finally there is a UV lamp that helps disinfect all surfaces (and why not, even shopping bags) that touch each other in the car.
And with the package called D-fence, 500 and Panda will be the only city cars on the market with these accessories, not bad at a time when masks are the best-selling accessories …

“We started from the new Panda and the soft hybrid 500 – explained Olivier François – presented a month before the pandemic. But now we understand that if the car has to replace public transport, it must cost less than the subway.” Hence the new commercial offer that ranges from 3 euros a day (4 for hybrid versions): at the cost of two bus tickets, you can start a small Fiat all day. And we begin to pay next year, with zero advance. “Our urban cars, concludes François, have not only the standard mask, but also the standard smile.”