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On the front of the live agencies there are a race against time to regain ground lost due to the pandemic. Ferdinando salzano, at the head of Friends and partners , one of the greatest living realities in Italy, anticipates a FqMagazine that with Living nation me Live concerts They are already working on a security protocol for large live events for tens of thousands of people in May and June 2021.The project will be presented to Minister Franceschini and consequently also to the Scientific Technical Committee.
The entire live music industry records a 97% drop in turnover and this crisis scenario will last until May 2021. The Dpcm of October 24, which provided for the closing of cinemas and theaters, had important repercussions on live performances. “We had to cancel the scheduled dates of Francesco De Gregori at the Dal Verme Theater in Milan in December, but also other possible indoor tours for more than 100 dates – explained Salzano – Of course, the concerts would take place in theaters with limited capacity, according to the anti Covid-19 protocols and about, as we always have, sanitary provisions. It was another fatal blow to the desperate attempt to keep the sector alive. Regarding the damages suffered, we do not even know what kind of sustenance will come, with the 10 million euros promised by Minister Franceschini. The truth is that we have not yet seen a single euro and we refer to the amount allocated in August. We have had a significant impact of the crisis in the sector, with a drop in turnover of over 90%. The Dpcm of October 24 and following closed the theaters and cinemas, but it was a decision in contrast to the numbers issued by Agis who noted that there has only been one case of Covid-19 in the events since the post-lockdown reopening in October. This summer the Live sector showed that, following the regulations and providing everything necessary for health security, we had no problems. We have always been respectful of the rules and with the utmost honesty.”.
The future remains a mystery despite the many rescheduled concerts. “This difficult experience teaches us that we have to think day by day,” Salzano continues, “we cannot think long term. It is clear that we hope to return to work within the first 4-5 months of 2021 always compatible with the situation. But if you go to mass, it also seems fair that the doors of the theaters are opened for concerts, always following very precise rules ”.
Meanwhile, we are already moving towards recovery. “We have several objectives to carry out and propose to the technical table with Minister Franceschini – explains Salzano -. First of all, it should be foreseen that the capacities of the shows are not determined by a fixed numberIn this case, 200 people indoors and a thousand outdoors, but they are evaluated based on the available square meters of the enclosure and on these to make an assessment of the contingent capacity. Second fundamental mission that we are carrying out as Eventim, the multinational to which we belong, with Living nation (the other great Italian and international concert agency, ed) is to institute security protocols to ensure that the big concerts and events in May-June can take place. The idea is to proceed safely, even with spectators who have had a swab within 72 hours of the event.. Hopefully by then, the markers and buffers will be optimized and effective. This operation would allow us to think about big events, like Campovolo or inside a stadium, with maximum security ”.
In addition to the big concerts, Friends And Partners has also produced several TV shows, will there also be room for streaming? “I don’t think transmission is the only way, it can certainly be considered as a parallel activity to the great musical show. A path that would allow us to think about events in an even more creative way. With Live concerts, which is part of the multinational Eventim, we had thought of a music festival that would occupy the entire month of December, every day. In addition to presence, broadcast was also provided. Then we all saw how it went. That said, a great live concert is irreplaceable for emotion and also for human contact ”.
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