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Let’s get back to driving: the car starts the engine to restart the country. Distributors reopen with numerous changes to meet Covid-19 safety standards.
by Giulia Paganoni
3 ‘reading
2020 was expected to be a difficult and transactional year for the automotive world aimed at tackling problems like electrification, yet no one could imagine a tsunami like that of the coronavirus. Our country’s economy needs the automotive sector to restart its engines to drive recovery. the May 4, 2020In fact, it was a historic day for the sector: distributors in Italy reopen. With the start of phase 2, the activities of the showroom are restarted, where it is possible to resume the activities interrupted approximately 55 days ago when the confinement in Italy
Mazda starts with people
the Japanese brand, which focuses on the driving experience (the famous Jinba Ittai), is restarted from phase 2 by putting people at the center. From employees to distributors and customers who, after this period of quarantine, have developed new needs, such as caring for private cars, the need to increase digital touch points and attention to the standards of security of the physical experience. .
Help from Japanese brand There were both in phase one with extensions that facilitated payments and in phase two, with different packages designed ad hoc, such as the back to drive package that offers 5 years of warranty, 3 coupons and the first delivery in January 2020. So 3.99 percent.
Distributors: purchase and repair
The spaces of the dealers (hundreds and sometimes thousands of square meters) and the dynamics lend themselves fairly easily to taking anti-security measures Covid-19. We enter the dealership Mazda Bianchessi cars from Cremona (digitally) for see what the new features are. First, in order to go to the showroom, you must make an appointment.
Everybody ‘acceptance they are safety devices present that the client must have: disinfectant gel, gloves, mask. At a later time, the client is escorted to the workstation to discuss with the seller: there’s a plexiglass and the client’s chair is placed approximately one meter from the desk. Particular attention is paid to the passage of documentation: few exchanges and even the feathers are hygienically.
