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(ANSA) – ROME, NOVEMBER 30 – Apple’s advertising that boasted of the resistance of iPhones to water has been judged misleading by the Antitrust Authority, which has decided to sanction the Apple group, which has also refused to provide assistance for smart phones. damaged, 10 million euros. The authority considered unfair commercial practices the dissemination of promotional messages of different iPhone models in which the characteristic of being waterproof was enhanced for a maximum depth that varied between 4 meters and 1 meter depending on the model and up to 30 minutes. However, according to the Authority, the messages did not clarify that this property is found only in the presence of specific conditions, for example, during specific and controlled laboratory tests with the use of static and pure water, and not under normal conditions of use. of devices by consumers.
Antitrust then deemed it appropriate to integrate an aggressive business practice: Apple’s refusal, in the after-sales phase, to provide warranty assistance when those iPhone models were damaged due to the introduction of water or other liquids, thus hindering the exercise of the rights recognized by the law on the guarantee or the Consumer Code (ANSA).
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