Amazon, debut in Italy in football with the Champions League

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Amazon Prime Video. For soccer fans who are not yet familiar with the Seattle giant’s on-demand streaming platform, it’s best to start getting familiar with it. Because now it’s official: Amazon has obtained the rights to broadcast the best Wednesday night games of the Champions League for the three-year period 2021-24.

Hands on for the champions

The company – read a note – will broadcast exclusively in Italy the live broadcasts of the 16 best Wednesday night matches of the UEFA Champions League, as well as the final of the UEFA Super Cup, for three seasons, to starting next year (2021/22). And all this specifying that “the best matches on Wednesday (Champions, ed.) you will always see an Italian team present in the groups and, in case of qualification, until the semi-finals ».

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The Dazn tread in Serie A

After the arrival in Italy of Dazn, who broke the ice by bringing Serie A (3 exclusive matches every week) to Iptv (therefore streamed via the web for simplicity), now the football revolution in the television goes directly to the top European competition. , with Amazon to get their hands on a Champions League package for the next three years. That from a battlefield between traditional players (the monstrous investment, not reimbursed by the results, of Mediaset for the period of three years 2015-18 has placed a serious mortgage on the future of the Premium platform) now becomes the second strong indication of the revolution that is impacting on traditional television.

The Amazon Note

“Amazon – continues the note – looks forward to the start of the next season of the Uefa Champions League, one of the most prestigious team tournaments in the world. We are delighted to offer our customers in Italy the best Wednesday night matches starting in 2021. We know that the Italian fans are among the most passionate in Europe and we will do our best to offer a fantastic football experience capable of bringing them closer together. even more to action.

Amazon Prime Video in Italy

The one announced by Amazon is the formalization, after weeks of rumors, about an offer that rumors give about 80 million euros per season. All this for the benefit of a platform that in the end is as if it did not have a life of its own. In Italy, Amazon Prime Video is included in the 36 euros per year of the Prime service that provides, as indicated on the site, “unlimited deliveries in 1 day on 2 million products and in 2-3 days on many millions more”.