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Two large companies such as Amazon and Esselunga have announced their participation in the initiative of Food Bank Collection. The historic association dedicated to recovering excess food from distribution and catering to offer it to the most needy, has decided to expand the collection also online, with the support of the two companies.
Amazon and Esselunga with the Food Bank for online collections
Amazon customers can donate to the Food Collection Until 10 December, pasta, cookies, porridges and all the products listed on the website dedicated to the Amazon.it/bancoalimentare initiative.
Likewise Esselunga has reserved a section for the initiative on its home shopping site esselungaacasa.it where it is possible to select the items that will be donated to charity, again until December 10.
Once the purchase is made, the purchases will be delivered directly to Banco Alimentare’s warehouses, from where they will be restocked 8 thousand affiliated charities that support more than 2,100,000 people living in poverty.
The collaboration between the e-commerce giant and the charity isn’t new, but it’s been going on since 2015, the year in which Amazon begins to supply the Bank with the surplus food present in its logistics network and invites employees to actively participate in the National Food Collection Day.
Given the logistical and organizational difficulties due to the Covid-19 emergency, this year the Food Collection has focused its mainly online activities and the American multinational followed him by making it possible to donate products directly from its store. Amazon itself took the first step, offering 500,000 meals to the association.
The Food Bank’s online collection: gift cards
“This year the Food Collection changes shape for health and safety reasons,” said Giovanni Bruno, president of the Banco Alimentare Onlus Foundation, who explained another modality designed specifically for the National Food Collection Day 2020: gift card up to ten euros to buy at the checkouts in Italian supermarkets to donate the purchase to those who do not have the opportunity to do so.
Until December 8, gift cards can also be purchased online at the mygiftcard.it website.
“We have given birth to a ‘dematerialized’ collection, which will take place in supermarkets, through gift cards, and online – he specified. It is a complex period in which more and more people find themselves in difficulties and, therefore, it is important to be able to use all possible channels to keep solidarity alive and help those in need ”.
On National Food Drive Day, In the last 5 years, 41,628 tons of food have been collected, equivalent to 83,256,082 meals for people in need.
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