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If it’s not a skirmish, it looks a lot like it. Sky comes out of this latest Lega montage without packet 2 (the last piece under the copyright A league) and with the perspective that it will be necessary to study a viable solution from now on so as not to deal with the worst scenario imaginable. In other words, to find themselves without anything concrete in terms of television rights, even with a new call.
The decision to assemble the Lega Serie A
The chronicle of what happened in the assembly can be summarized in a few, but significant facts: there is no green light Sky in the offer of package 2 (three races a day in co-exclusive with DAZN) regarding the television rights of Series A for the 2021/24 triennium.
Thirteen in favor and seven abstentions (Juve, Inter, Naples, Lazio, Atalanta, Verona and Fiorentina) at the time of voting in the Assembly of the Lega. The packet, to which the satellite channel pointed, is not thus assigned. Translated: Sky what matters is outside the football offer.
The television giant’s proposal amounted to 87.5 million euros per season, an important proposal after the rights assigned to DAZN broadcast ten races (seven exclusively) in each round. Offer not considered adequate by the companies, which declined the satellite station’s proposal.
The statement of the Lega and the new call for television rights
“The Assembly of the Lega Series A was held today with the participation in the video link of the 20 Associates – reads an official press release – SKY’s offer for package 2 of national audiovisual rights was voted for the three-year period 21/24 (3 games exclusively on DTH and DTT and co-exclusive on OTT) which, although it improved by 17.5 million annually (87.5 million per season), was not approved. will launch a new competitive procedure for the transfer of unsold rights. The clubs will also meet again on Friday to complete the analysis of the offers received on international rights. “
A new assembly of the Lega Serie A has been urgently called for Friday, April 2 at 12:30 p.m., by videoconference. A new opportunity to Sky? It could turn out like this, if the direct competitors and we refer to Amazon and Mediaset do not take new actions to convince the companies.
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VIRGILIO SPORT | 03-30-2021 12:19
