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After the news of the transfer of the television rights of the Serie A championship to Dazn, Sky’s position also arrived at night.
“Sky participated in the auction of television rights for the series 21-24 A by submitting a significant offer that reflects our assessment of the value of those rights,” a note read.
“The call is still ongoing and Sky is waiting for the entitlement process to complete.”
“With more than 20 years of experience and as the best partner in the world of sport in Italy, we know well the value of football for our subscribers. When we participate in a television rights auction, we do it to offer quality content at the right price, keeping costs as affordable as possible for our clients. “
“Starting in the 2021/2022 season, Sky and NOW will continue to offer our subscribers a very broad sports offering with more than 400 matches between the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League, and the big sport live with motors, tennis, NBA basketball, rugby and more. Sky will continue to offer the widest variety of sports in Italy. “
In addition, Sky will continue to offer its subscribers, in addition to the wide range of sports, news, TV series and entertainment in one place, through the innovative Sky Q platform that aggregates the main applications ”.
“We will continue to invest in our Sky Originals, to give our subscribers even more successful content such as Gomorra, Diavoli and Petra, in the launch of new Sky channels and in the most innovative technologies, as we did with the launch of Sky Wifi, the service of ultra-broadband that allows us to enrich our commercial offering and offer our customers even more opportunities to choose Sky ”, concludes Comcast pay television.
