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AC Milan is the second most popular soccer brand in Italy and the most popular Italian club in the world.
YouGov, one of the leading international market research companies with a strong focus on sports, has established the growth in popularity of Italian football club brands both at home and around the world. As Calcio e Finanzia explains, the index is calculated using the average of six indicators:
- impression on players and coaches;
- management perception;
- typhus culture;
- tradition;
- quality of the game;
- club success.
In this sense, there are four brand ambassadors for our championship at the international level: Juventus, Milan, Inter and Roma. In Italy to dominate is the Juventus, albeit with a downward index compared to a year ago. Very strong growth for him Milan, which reaches the second place dragged by the incredible moment of form lived in the post-pandemic period. Third position for theBury, followed by Real Madrid me Bavaria Monaco. Tenth place for Roma.
Abroad, the situation is different. In both the United States and China, the strongest Italian brand is Milan, with growth in the country with stars and stripes similar to that registered in Italy, although with much lower scores. However, the club’s position in China remains stable, a country in which last year, despite the non-exceptional moment, it presented a rate even higher than in Italy.
