Disturbing Signs in Poisoned Weather Purple Communication for Review



[ad_1]

A threatening banner. It came shortly after Prandelli’s words (“this is a difficult city”). It is not known if the coach expected something like this in his heart, but certainly, as a great connoisseur of Italian football, he knew that the wind, in the last week, around Fiorentina had changed a lot. And the turning point was Udine, or rather the post-match when Daniele Pradè pointed a finger at his players (“They go to the field”). A way to spur them on despite the fact that yesterday Prandelli made it clear that his style is and continues to be different (“In the dressing room you can tell about everything, but outside …”). The die was now cast. And the message leaked the next day by the same company about Commisso’s anger towards his players certainly did not calm things down. That “until now I have defended you, but I will not be able to do it forever”, denounced by some media as a sentence of the same patron to the team and not denied by the club, was therefore prophetic. The team, in short, despite the proclamations about the unit appears alone. And she will have to be able to get out of the quicksand alone. Therefore, the match with Parma acquires a decisive value because, for the first time since Commisso bought Fiorentina, there is a dispute. But not only. Because yesterday’s protest should make Viola think about the risk that the continuous search for approval and the direct relationship with the fans could be a double-edged sword. Just take a trip to purple social media these days to get an idea – dozens and dozens of insulting messages on every post, even just one photo. A sign that communication, at the end of this damn season, will have to be reviewed. Because the relationship with the fans, although important, cannot become predominant in the elections and the management of a club that must be able to make even difficult, even unpopular decisions. And above all, it must be free to distance itself when, like yesterday, the limits of a legitimate protest are crossed.

Ernesto Poesio – Florentine messenger



[ad_2]