Cashback flop, what went wrong and what changes from January 2021



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Failure for the Christmas cash back program, with the first state refunds designed to facilitate the use of digital payments and combat tax evasion from the Government’s cashless plan. They joined the initiative 5.8 million Italians, for a total number of approximately 200 million euros, on average 35 euros each. Figures far from the 150 euros promised for those who have downloaded the IO app.

Why the Christmas cashback failed: the reasons for the failure

At the base of the failure of the Christmas cashback, would be the many difficulties that citizens encountered as of December 8. the store closings They did not facilitate Christmas shopping and many preferred to buy gifts online.

Also accused are the many malfunctions of the IO application, the main channel to join the money-back program and in the future to communicate with the Public Administration and request state services. The app could not manage the many users who used it on the first day, and only the 60% those who downloaded it used it to make purchases.

Additionally, those who have made contactless payments have encountered many problems in tracking operations on the app, with the result that they may not receive state cashless plan rebates.

When does the Christmas cashback money arrive and when is it calculated?

When logging into the Io app, many users have seen the money that should be refunded disappear. The date to know the amount of reimbursement to which one is entitled is set in January 10, 2021. For that day, the final calculation of valid transactions will be made and not during the December trial period.

Instead, the refund must go into the pockets of the person who requested it February.

Christmas cashback figures: more than 49.6 million transactions made

PagoPa, the investee that manages the IO app has announced that they have been activated for the program 9.6 million of payment instruments and more than 49.6 million of transactions. The cumulative potential payback would be greater than 198.4 millions of euroseven if only subscribers who have made 10 cashless purchases will be eligible for a refund.

Refund status, operation and dates: how many operations are needed

Despite the failure, already widely announced by consumer and business associations, the government is willing to invest much more in the cashless scheme. Precisely the state cashback, the new program that starts this year in line with what we saw at Christmas, has claimed the executive. 4.75 billion di euro from the Recovery Fund.

The program lasts for six months. You are entitled to a refund equal to 10% of expenses made with digital payments, both applications and credit and debit cards, for a maximum of 150 euros the semester and 15 euros for each operation performed. It is necessary to achieve at least 50 payments during the six months, that is, from January 1 to June 30 and from July 1 to December 31.

For the 100,000 citizens with the most transactions at the end of the semester, a super refund of 1,500 euros.



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