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15 million 272 thousand people followed the end of the year message from the President of the Republic Sergio Mattarella, equal to a part of 64.95%. The previous year, according to data released by Rai Quirinale, the citizens who had followed the speech of the head of state had been 10 million and 205 thousand with a participation of 60%. Therefore, compared to 2019, there is an increase of approximately 5 million visits. The data refer to general and thematic television channels.
Available audience data shows how President Mattarella’s latest message represents the absolute record for plays of his seven years. But in all probability it is also about the most followed since 1986, year in which the Auditel surveys began. Comparisons cannot have an absolute value since in the past data from thematic networks were not recorded, which, in any case, represented low audience figures. To find an audience figure similar to Mattarella’s this year, we must go back to 1993 when then-President Oscar Luigi Scalfaro barely exceeded 15 million. In the following years the figure decreased more or less progressively, reaching between 10 and 12 million between 2000 and 2010.
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