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Mourning the world of fashion, Pierre Cardin, a fashion icon, passed away today, December 29, in Paris at the age of 98. It had origins from Treviso.
Pioneer of ready to goPierre Cardin was an experimental genius who with his avant-garde style has marked the history of fashion, revolutionizing canons and aesthetic styles. Forerunner in everything, he was the first to walk china wall and in Moscow’s Red Square, dressed the beatles, has cleared the customs of the unisex and has introduced style and imagination in the field of men’s and women’s fashion, in contrast to the British rigor. With Paco Rabanne and André Courrèges he was the creator of futuristic fashion.
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The famous French designer Pierre Cardin, a living legend of the fashion system for decades, the first protagonist of the fashion world to enter the austere Académie des Beaux-Arts in Paris in 1992, was actually Italian. He was born on July 2, 1922 in Sant’Andrea di Barbarana, a small town in the Treviso area, as Pietro Costante Cardin. His parents, farmers with 9 children, were forced to move to France in 1924 to escape poverty.
In 1936, 14-year-old Pietro (whose name had now become French as Pierre), began an apprenticeship with a tailor in Saint-Étienne; After a brief experience at Manby, a tailor in Vichy, in 1945 he arrived in Paris working first with Jeanne Paquin and then with Elsa Schiaparelli. First tailor of the Christian Dior maison during its opening in 1947 (after being rejected by Cristóbal Balenciaga), he participated in the success of the master who defined the New Look.
Cardin founded his own fashion house in Paris in 1950: his atelier on Rue Richepanse, called “EV”, where he initially created mainly costumes and masks for the theater, collaborating for the performances of Jean Cocteau. He began to try his luck in the world of haute couture in 1953, when he presented his first collection; and immediately it was a triumph. With the second fashion house “Adam” since 1957, it deals exclusively with men’s clothing.
In 1954 she introduced the “bubble dress”, thus preferring geometric shapes and motifs, often ignoring feminine shapes. At the end of the 1950s it opened its first boutiques and was the first to land in Japan. In 1959 Cardin created a tailored collection for the Parisian department store Printemps, becoming the de facto father of ready-to-wear. An election that was not appreciated by the sector union, the Chambre Syndacale, who also expelled him that year. Soon reinstated, Cardin resigned from the Chambre Syndacale in 1966 and chose the Theater des Ambassadors in Paris as the location for his exhibitions. This is also the time when the production of clothing and accessories is increasingly developed on an industrial level.
In the effervescent atmosphere of the 60s, Pierre Cardin breaks the rigid canons of haute couture, dreaming and creating a democratic fashion, available to everyone, but at the same time elegant, with an avant-garde style inspired by space, in line with the times when the superpowers of the United States and the USSR competed for the conquest of the Moon. In clothes he uses streamlined, spatial shapes, with bright colors and daring cuts. Soon, men’s ready-to-wear will be enriched with floral ties and patterned shirts. In 1966 he designed his first collection entirely dedicated to children.
It is the period in which geometric shapes and patterns spread a fashion that claims to be unisex. In 1971 he was joined by his colleague Andrè Oliver in creating clothing, who in 1987 took over responsibility for the haute couture collections, until his death in 1993. “For me, the dress is a work of art. The wearer becomes a sculpture, even if the body has some imperfections. Only the dress counts. The body is a liquid that takes the shape of the vase ”, explains the great stylist.
Pierre Cardin’s commitment is not limited to the strictly stylistic sphere. He became a designer and patron, a promoter of culture and a luxury entrepreneur. Fashion, design, arts, hotels, restaurants, porcelain, perfumes, Pierre Cardin more than any other designer has managed to link his name and his style to a legendary brand known and applied in many objects and in many fields. In 1971, L’Espace Pierre Cardin opened in Paris, which includes a theater, a restaurant, an art gallery and a studio for creating furniture and also became a favorite place for his fashion shows. In 1981 he bought the restaurant chain Maxim’s and soon opened in New York, London and Beijing.
Among the many awards obtained during his brilliant career, the appointment of Commander of the Order of Merit of the Italian Republic in 1976, Commander of the Legion of Honor in 1983 and the appointment of Unesco Ambassador in 1991. Cardin has restored a castle de Lacoste that had been inhabited in the past by the Marquis de Sade, regularly organizing a literary and theatrical festival and making it his sumptuous residence. He also owned the Palazzo Cà Bragadin in Venice, where he lived during his stays in the beloved city on the lagoon.
Zaia’s condolences
“I am very sorry for the death of Pierre Cardin, whom I was lucky to meet: he is a native of Treviso, born here near Sant’Andrea di Barbarana, who has always been very attached to his native land and was a great stylist, who he created an empire, the first to go to China. I offer my deepest condolences to his family and, first of all, to his nephew Rodrigo who has been close to him in recent years. “Thus the president of Veneto Luca Zaia.
Last updated: 17:53
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