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“I finished a project that I had in mind for years, but that I did not have time to elaborate, and I reduced the layoffs by half compared to what was necessary, making my five employees work instead of weighing on the state coffers.” These are the two most beautiful things in the “Rose di Rudi” project, a 600 gram box with six pizza roses, made by Rudi carrara, owner of Vicolo Sillio’s “Vapore”. It’s kind of a spin off of their pizza roses, with the difference that the product is stored in a modified atmosphere, thus allowing them to be kept in the fridge for more than three weeks (they have 28 days with expiration certificate). Then it is simply heated in the oven at 180/200 degrees for about a quarter of an hour and that’s it. “It came to my mind when many told me that they would have gladly taken them, but my restaurant is too far away. So I thought of this solution and, thanks to the problems of the pandemic and the free time available, developed since November “.” Precisely due to the emergency of the Coronavirus the takeaway market has experienced a significant decline says Rudi. With the request for modified atmosphere roses we achieved a great turnaround, creating a volume of work that we could never have fed with our other services ”. The product is liked, it is easy to cook and does not get cold. A simple idea that allowed to protect several jobs.