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In Tesla’s darkest season, when Model 3 production difficulties pushed the company to the brink of bankruptcy, Elon Musk tried to sell his green creature to Apple.
The confession comes directly from the founder. and current CEO of the company who, commenting on the latest rumors about the upcoming launch of an electric car by the Cupertino giant, revealed how Steve Jobs’ heir at the wheel of Apple, Tim Cook, refused to talk to him . The deal, according to Elon Musk, would have ensured Tesla’s transition to the Apple universe for an amount equal to one-tenth of the company’s current market capitalization.
Elon Musk tried to sell Tesla to Apple to save it from bankruptcy
Now we are used to seeing Tesla as the brightest representation of thatAmerican dream This led a young South African businessman to revolutionize the canonical concept of mobility. But as Elon Musk himself admitted, what has now become a heavyweight of the S & P500 has repeatedly threatened extinction.
Let’s talk about four years ago, when The production of the Model 3 was involved in a series of technical difficulties which effectively prevented Tesla from doing what is expected of an automotive gamer: selling cars.
A stalemate, this, that had induced Elon Musk to contact the Cupertino board offer a breathtaking company but with enormous untapped potential. According to tweets from the Tesla CEO, Tim Cook refused to come to the table, undermining a deal that could have inflated the pockets of Apple and its shareholders.
But Musk’s revelations, while tasty, aren’t surprising. The poor health of the young green creature was well known in financial circles a few years ago, as there is an extensive bibliography on an earlier attempt by Musk to change hands the company. In that case, and we are in 2013, there was a handshake with Google founder Larry Page, but the sudden jump in sales of the new Model S convinced the founder of Tesla to stay in the chair.
The rest is history: Tesla today is the dominance of the auto industry electrical segment, and its drum beat in the financial markets has opened the doors to Standard & Poor’s exclusive circle, the S & P500. Till the date, market capitalization is $ 608 billion, surpassing the added value of some of the world’s leading automotive players, such as General Motors, Toyota and FCA.
