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Let’s face it: after a year like this, would you bet two lira on us? If we were a startup, do you think someone would invest in our shares convinced of our resilience? However, there is no more common mistake than underestimating those in trouble. The last example was told by Elon Musk on Twitter. Now if there was a Tech Person of the Year award in 2020, it would probably go to Elon Musk with the Tesla rating taking off and his SpaceX rockets going back and forth with the Space Station like a taxi. A triumph.
Which brought him directly to second place among the richest people in the world, ahead of Bill Gates and immediately behind Jeff Bezos. Well, Tuesday Musk, commenting skeptically on Apple’s announcement that it wants to build an autonomous car by 2024, revealed an anecdote that has remained hidden until now. It was 2017, it was the black days of the Model 3, which would become the world’s best-selling electric car. But then production had just started at the moment when nothing worked: “it was hell”, Musk would have defined it, who to finance the project had put two billion dollars in shares and who, he would later say, was in a month since filing for bankruptcy. And back to the tweet, in those black days, Musk is looking for Tim Cook, the CEO of Apple. He wants to offer to buy you all of Tesla for $ 60 billion. If they seem like a lot, know that it is about a tenth of their current value.
Cook’s answer? None: “He refused to receive me.” In hindsight, a glaring mistake. But very frequent. The great refusal of Carlo De Benedetti, then at the helm of Olivetti, to invest in Apple when it was little more than a startup in a garage has remained in our annals. And in the early days of Netflix, when things were still going bad, the two founders offered it to what was then the giant of the rental movie market, Blockbuster, who declined the offer, a few years before going bankrupt.
Ultimately, we don’t make the mistake of underestimating ourselves just because we’ve come off a terrible year. Okay, we’re not Tesla, but let’s face it and invest in ourselves. Also because it is not safe for others to do so.
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