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Here’s the news you don’t expect. Elon musk He knew having tried to sell Tesla to Apple in the past So much so that he got in touch with Tim Cook to discuss it. However, the Apple CEO did not consider this option as much. refuse to host a meeting. All of this happened between 2017 and 2019, when Tesla was dealing with the enormous difficulties for the launch of the Model 3. A complex period that Musk himself defined as “the darkest of the Model 3 program.”
Those who have always followed the history of Tesla will remember very well the great difficulties that the American company had for the debut of its electric sedan. At the time, therefore, Musk tried to sell the company to Apple without success. The offer was also “tempting” as the CEO of the US brand said he would sell the company for a tenth of its current value. Therefore, Apple could have bought Tesla for about 60 billion dollars (50 billion euros). A colossal operation but potentially within the reach of Cupertino.
During the darkest days of the Model 3 show, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to participate in the meeting.
– Elon Musk (@elonmusk) December 22, 2020
Tesla then managed to overcome the crisis and is now in a very different situation. Curiously, rumors have been circulating for a long time about a possible sale of the American manufacturer to Apple but only now has the confirmation that these rumors had a grain of truth. But if Elon Musk really managed to sell his company to Apple, what would Tesla be today?
Very difficult to say. Probably the American brand would have evolved in a different direction and perhaps some projects like Cybertruck had never been born. But these are just guesswork. Given the way things are going, it’s probably better that Musk didn’t sell his company to Tim Cook.
However, it is possible that in the not too distant future Tesla and Apple they can come to face each other on the same ground. As we reported yesterday, a Reuters report claims the Cupertino company would be ready to launch its autonomous electric car starting in 2024 – a project defined as innovative on the battery front. And precisely on this subject, Musk has expressed some doubts about the design of the accumulators that Apple is planning.
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