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Two great passions, sailing and communication, which have come together for Sara Paesani from Rimini and director of public relations and communication for the Luna Rossa Prada Pirelli team, these days in Auckland for the start of the America’s Cup adventure. New Zealand The launch of the Italian helmet took place on October 20 and on Saturday the America’s Cup World Series regattas followed by the Christmas Cup were organized in anticipation of the real challenge to be held from March 6 to 21, 2021. All under the watchful eye of Sara Paesani, who must communicate the companies of the team in the best possible way. For her, a degree in Economics, with a Master in Management and Information Technology and specialization in Cambridge and the passion for sport that, at the beginning of her career, led her to hold important positions for the Giro d’Italia, the 1000Miglia , Gazzetta dello Sport, Juventus FC and the Italian soccer team. The assignment that she was called to carry out in 2014 in Cantiere del Pardo, to be in charge of the development of Communication and Marketing in the relaunch phase of the Grand Soleil brand is very prestigious. With the sea always in her heart, she altered work with a passion for sailing, becoming a professional who, from her first gybes in front of the port of Rimini in the Club Nautico team, began to haggle across the Mediterranean.
Sara, how was your passion for the sea and sailing born?
He was born a long time ago, from the first approaches to windsurfing that his father taught, to then continue with sailing lessons at the Rimini Nautical Club and regattas with the competitive team. Then the nautical license and numerous trips, transfers and regattas in the Mediterranean. Over time the sea and navigation have become an essential element for me. Truth be told, I don’t think I could have lived without it.
Do you follow other sports besides regattas?
I have followed numerous sports for work, from soccer to cycling, to skiing, off-roading, and motorsports. At the moment I am solely dedicated to navigation. Out of passion, as soon as I have a free moment I start to move, be it swimming, a SUP ride, a board or by any means, possibly going to the water!
How did you come to lead the communication of the Luna Rossa Prada Pirelli team?
I don’t know if it was more because of the fortuitous occasions in life or because of the force with which we go in search of our “goal”. Probably a combination of the two. It was at the Nautical Club, where my passion for sailing began, where I met Max Sirena for the first time a few years ago. A meeting had been arranged on his return home after his victory in the 35th America’s Cup. I was so enthralled by these stories that I couldn’t help but congratulate and test a proposal at the end of the evening. I said, “Why not make a documentary about the preparation of the Luna Rossa team for the Copa América?” At that time he was collaborating on the edition of a sports program and was looking for ideas to tell the sea and navigation in an unconventional way. A single ambitious goal: to make Italians dream of stories of navigation and sea, as Luna Rossa has always done! A few months later, with a ticket bought overnight, I was already in Cagliari at the team’s base. And today, in the meantime, we made that famous documentary.
Did this help you in your work as a sea and boating enthusiast in Rimini?
Absolutely. Knowing the sea and especially knowing how to appreciate it in its entirety is a fundamental basis. The sea demands great respect, humility and adaptability to face it. It can make us understand how small we are in the face of nature or, in any case, in front of a complex system, like that of a Copa América team. A school of life. I learned the value of time, teamwork but also individual responsibility. I think it is essential for this type of work.
The Luna Rossa is an iconic helmet that, in everyone’s ideal, represents the regattas and the participation of Italy in the America’s Cup. How important is communication in this area?
It is a very important element. Communication is the tool that allows us to convey to the public those values of style, sportsmanship, excellence and innovation that have made “made in Italy” a world icon and that Luna Rossa has represented for more than 20 years. Communicating these values, which represent the business card of Italy in the world, is a great honor and a great responsibility.
Have you had a chance to test your rudder?
Let’s say I just got close … During one of the last days of training in Cagliari I was lucky enough to get on board and experience the thrill of sailing at over 40 knots. It was incredible to touch the fruit of the passion and dedication of more than 100 people who have been working non-stop for almost 4 years.
How do you prepare to face a sporting event that will be under the gaze of the whole world?
There is a lot of responsibility. On the one hand, we prepare with a lot of programming, but at the same time, also with a lot of flexibility to always be prepared to take advantage of opportunities and face the unexpected that a competition like the America’s Cup puts you every day in front of you.
Do you get a chance to sail in Auckland?
The days are very busy and we live practically on the base every day. There is not much time left to sail, but being able to see the Luna Rossa fly in the Hauraki Gulf and follow it from the support boats more than satisfies all the passions related to navigation. Surely if there’s a chance, sailing to Auckland will be the first thing I’ll do.
Christmas vacations?
I’ll pass them to the office! Our Christmas will be here in Auckland, together with the team.
