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the iPhone they are not always resistant to the water as advertised Apple, which in some cases does not even guarantee free repair of devices. This is the opinion ofCompetition and market authority which, at the end of an investigation, sanctioned for 10 million euros companies for two different unfair business practices. The first, in fact, refers to the dissemination of promotional messages of different iPhone models – iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11pro and iPhone 11 pro Max – in the that the characteristic of being waterproof for a maximum depth that varies between 4 meters and 1 meter depending on the model and up to 30 minutes was exalted for each of the advertised products.
However, according to the Authority, the messages did not clarify that this property can only be found in the presence of Specific conditions, for example during specific and controlled lab test with the use of static water me pure, and not in the normal conditions of use devices per consumers. In addition, the contextual indication of the disclaimer “the warranty does not cover damage caused by liquids “, given the emphatic advertising boast of water resistance, it was considered suitable for mislead consumers without clarifying what type of guarantee he was referring to (conventional warranty OR legal guarantee), nor was it considered capable of adequately contextualizing the terms and the limitations assertive claims of water resistance.
The Competition Authority also considered it appropriate to integrate an aggressive commercial practice I quit by Apple, in the after-sales phase, to provide warranty service when those iPhone models turned out damaged due to the introduction of water or other liquids, thus making it difficult to exercise the rights recognized by law in matters of guarantee or by the Consumer Code. For these reasons, the Authority has decided to impose an advertisement Apple International Distribution and announcement Apple Italia Srl fines totaling 10 million euros and ordered the publication of an extract of the provision on the website of the company founded by Steve Jobs.
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