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Rocco Casalino attempts the coup to Immuni: institutional advertising based on a good heart, without spending a euro of the Prime Minister’s budget. Thus begins the campaign of the prime minister’s spokesman “download immune applications” with a letter to promote the dissemination of the contact tracing application to combat Covid-19.
“Dear Director, in this phase of the pandemic in which it is essential to maintain high levels of contagion prevention, we receive great help from the Immuni application that allows us to track and report any contact with people who are positive about Covid-19. This application, which is completely free, helps to drastically reduce the spread of the coronavirus. The person who is warned by Immuni of a possible infection can isolate themselves so as not to infect others: by doing so, they help contain the epidemic and promote a rapid return to To date 6.6 million users have downloaded it, but to make it even more effective it is necessary to encourage all citizens to download and download it as much as possible. We are launching the weekly campaign “WEEK DOWNLOAD IMMUNE” .
Therefore, knowing your ability to communicate with the public, we invite you to explain to the public what the application is and how it works, promoting its use. * Television, radio and newspapers united in a communicative effort to protect citizens’ health. Our invitation is for you to lend your voices, your images and your words to an information window capable of preventing and raising awareness. Dedicate a space for a week, from Monday 5 to Sunday 11 October, of your activities to a campaign that seeks the most important good: that of all *. With Immuni we have, in fact, one more weapon to limit the spread of the Coronavirus while respecting the privacy of users. We count on your help to ensure that Italians do not lower their guard and continue to adopt correct behavior. It is a small effort to protect ourselves and those around us. We help the country to restart safely ”.
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