Nápoles, De Luca “king” of social networks. And with the new smartphone, he plays more than Trump

The last one is this morning: “Whoever wears a mask around his neck is a jerk twice.” He said in public, during a visit to a hospital in the province of Naples, but Vincenzo De Luca’s fans went straight to the heart: almost 13 thousand likes in a few hours in the post where he describes the visit. For comparison, the Region’s subsequent Covid newsletter brought together just over 100 users. The virus is terrifying, but for two months the actual meeting was conducted by him, Vincenzo De Luca, of course remotely. The updated data of his site have exceeded one million and 200 thousand followers and have collected more than 900 thousand “likes”.

A communicative “empire” that existed in part before, enough to have convinced Maurizio Crozza to take the President of the Campania Region to his Pantheon. But the emergence of the virus has revived its splendor. And the new fuse is perhaps March 20th. “If anyone wants to have graduation parties, we send them the flamethrower,” proclaims the governor on video. It is not an absolute novelty: De Luca’s arrows against the “imbeciles” were already full of news, beginning with the poor boy who in Salerno had dared to paint an “I love you” on a wall. But that flamethrower was the opening of his campaign against the virus, and he liked it so much that there was a peak that day, 113,000 followers, which was almost double the 69,000 collected from the “Covid point” that the Donalds were doing that day. . Trump of the White House.

The discovery of the social world has now also led De Luca to buy a smartphone, which has always devoted little political space to mobile phones. The fear of contagion has built the perfect armor for him, the one that must pass unscathed through what he calls “political politics” or “talk”, political problems, alliances for the elections, etc. Everything dazzled. He, his desk, and the blue background of his study have become almost one for those who admire him. Before the virus there was at least one mediation, a journalist who in that same study asked him questions for a weekly column of “Lira TV”, the station of his beloved Salerno. After the virus, the column paradoxically turned into a press conference, a weekly outsourcing, him and the microphone, without even that journalist.

Obviously due to the impossibility of calling meetings at the headquarters of the Region. But the new format succeeds. Over-the-top shades are not only supported, they become the main consensus factor. The first Civil Protection masks arrive, exorcises them, “They are those of the bunny” and in Campania everyone rediscovers the Warner Bros. cartoons They proclaim that “Campania will close its borders” and nostalgic and not of the Two Sicilies begin to ask the south is released before the straps imposed by a virus that mainly speaks Lombard. “Beasts”, he shouts to those who do not wear the mask, and the columns of the “director of Bravo” make them understand. “Virtual standing ovation when he discovers that suddenly” the boar of my age with zuava pants “ran off Even when he goes to Fabio Fazio’s guest, the rational speech about the risks that the extremely populous Campania is working hardly slides on the waves of the audience: the next day, the network raves about the “big brother” addressed to the television presenter.
Only one cause has not gone well so far, that for the advance of the vote in July. But it is a key that De Luca, aware of what “politicized politics” is, has been careful not to touch until now on social networks.