Is 2020 the end of the national box office as we know it?

Due to ineffectiveness of COVID-19 measures in the US, Americans must wait to see Christopher Nolan’s Beginning. Is this the new normal?
Photo: Melinda Sue Gordon / Warner Bros.

Once upon a time, just a few months ago, before the start of the global pandemic, to be specific, the North American film market was the world’s largest theater film market – a monolithic territory whose ticket-buying behavior It largely dictated whether the film was deemed a triumph or a failure, where Hollywood studios earned the bulk of the box office revenue.

But that lead was put under the demolition ball with Monday’s announcement that Warner Bros., the studio’s distributor behind director Christopher Nolan. Beginning, plans to release the time travel thriller internationally on August 26, before opening in “selected cities” in the United States and Canada over Labor Day weekend. In an unusual reversal of the day-and-date release scheme that usually rules the giant marquee movies (in which a high-risk title like Beginning would hit screens around the world within 24 hours of its North American release), the $ 200 million movie starring John David Washington and Robert Pattinson will be released in 70 countries, including Australia, Russia, Korea, Japan, the United Kingdom, and France before becoming a landfall American. (Warner Bros. does not currently have a launch framework for China, the world’s second largest theater market.)