Red plate developer strategy, postpone capital spending and tighten belts Page all

YAKARTA, KOMPAS.com- PT PP Property (Persero) Tbk (PPRO) has several strategies to cope with the uncertain conditions of the Covid-19 pandemic.

PPRO CEO Taufik Hidayat said he has prepared a series of anticipatory steps to minimize the impact of the pandemic on the company.

“We have considered several good steps in the segment real estate, hospitality as much as commercial“He said in an official transmission received Kompas.com, Tuesday (5/5/2020).

Taufik explained the anticipated steps taken by PPRO, namely postponing new capital spending plans (capex), rationalizing commercial costs and operating costs.

One of them is PPPRO, which limits operating hours at various hotels and hotels. Mall.

Also read: Semester I-2019, PPRO sales are still far from the target

PPRO also focuses on delivering apartment units, developing existing land, promoting products, and intensifying activities digital advertising.

The company also cooperates with digital agency and online real estate market to facilitate the process of dissemination of marketing and communication information to consumers.

In addition, Taufik explained, in the sector real estate, the company will complete the process of building a department destined for delivery this year.

All the apartment units are claimed to have been sold and construction will be completed soon this year.

Some of these projects are Grand Sungkono Lagoon Tower Caspian and Grand Dharmahusada Lagoon, in Surabaya, Begawan Apartment, in Malang, Amartha View and The-Alton, in Semarang, Evenciio in Depok and The Ayoma in BSD City.

Taufik assured that the delivery of apartment units would increase draw done (payment) from banks to the Company for consumers who pay through the apartment property credit (KPA), so that the company’s cash flow is maintained.

“In uncertain market conditions, we have made some of the best decisions for employees, consumers, Interested and shareholder we as well as appreciate consumers, consumers who still meet their payment obligations, “said Taufik.

If the pandemic ends in June 2020, the state developer plans to launch several other projects.

These include new apartments around Petra University in Surabaya, apartments around Yogyakarta, and Gadjah Mada University. earth house in Cibubur

“The company is aiming for a (pre-sale) marketing acquisition of around Rs 2.5 trillion with revenues of around Rs 3 trillion and comprehensive earnings of around Rs 500 billion,” Taufik concluded.