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Jakarta, CNBC Indonesia – Apple officially introduced the iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Max Pro inside online event which took place last Tuesday (10/13/2020).
However, the presence of four new Apple products has caused price competition at the mobile operator level, especially in the US.
The price Americans will pay to get the iPhone 12 now depends on the amount of cell service they use at each carrier.
Three US telecom operators are active in ‘price wars’ to attract their customers by discounting the new iPhone that will officially go on sale in early November.
The three operators hope to attract loyal customers in the coming years with their wireless services. The three operators are AT&T, T-Mobile, Verizon.
The discount starts at US $ 30 or the equivalent of Rp. 444,000 (exchange rate Rp. 14,800 / US $). For consumers using AT&T, T-Mobile, or Verizon services, the price of the iPhone 12 is US $ 799 or Rs 11.83 million before taxes and other fees.
If a buyer wants to buy an iPhone without activating it in a certain operator, it means buying it at the normal price without discount, which is US $ 829 or Rp.12.27 million.
Customers can get bigger discounts on new devices if they are willing to pay a monthly subscription fee for years to come, purchasing an unlimited data plan (unlimited), and if you change your old phone.
For example, AT&T customers can get as many discounts as possible up to US $ 800 or Rp.11.84 million for the iPhone 12, the amount of the discount even covers almost the entire price of the device.
“It was the biggest promotion we’ve seen on the day of the iPhone launch, topping the $ 650 offer from all carriers in 2016 and topping the $ 700 Verizon offered to new customers last year,” said analysts. from LightShed Walter Piecyk and Joe Galone, citing CNBC. International, Sunday (10/18).
Both speak of this phenomenon as the return of “big subsidies” in the telecommunications industry.
On the other hand, for Apple, a wave of carrier promotions could boost iPhone sales in the United States by lowering the cost of new phones.
They can also help shorten Apple’s smartphone update cycle by encouraging users to update their new phones sooner.
Apple says that the life cycle of the iPhone (replacing the old iPhone with the new iPhone) is currently 3 years, and the company calculates the time of its new launch according to chronology the.
The company founded by the late Steve Jobs issued a redesign contraption which is quite different every 3 years, interrupted by minor updates.
As for the operator, the iPhone promotion is an opportunity for them to maintain service to existing customers and potentially gain new customers, in the hope of covering the cost of the device if a purchase is made with multi-year payments (several years) also known as credit.
The new iPhone also supports the 5G network, which is still under development in the US.
By securing subscribers in the next 30-month commitment with the discount, it means that some users will not be able to switch operators if one operator’s network suddenly looks better than the other two.
“We believe that Verizon can see this as a way to push customers to higher pricing schemes, as well as a way to secure spectrum. Millimeter wave (mmWave) applied to be used, “Rod Hall, an analyst at Goldman Sachs, was quoted as saying by CNBC.
“We had long expected US carriers to help drive Apple’s 5G sales, although we believe the economic appeal outside the US is less clear given the lack of mmWave adoption.”
Here’s how three carriers attract iPhone discount customers:
– AT&T promotions apply to new and existing customers. To get the iPhone 12 free, AT&T requires a plus exchange, and customers must activate the package unlimited which costs at least US $ 65 per month or Rp. 962,000 for individuals.
AT&T installment package is valid for 30 months. LightShed analyst Walter Piecyk estimates that AT&T is subsidizing new and existing customers at about $ 800.
– T-Mobile offers credit purchases at US $ 850 or Rp. 12.58 million for the iPhone 12 model for 30 payments. Users must sign up for T-Mobile services and switch to older devices, and the discount amount is directly related to the value-added exchange.
– Verizon offers the iPhone 12 free for new subscribers, but they have to swap out old phones, subscribe to an unlimited data plan that costs at least $ 80 a month or Rs 1.18 crore for individuals, and keep using it for 24 months.
Older customers can get an iPhone 12 for $ 15 a month or Rs 222,000 in return. Piecyk estimates that Verizon is effectively offering an $ 800 subsidy for new customers.
Four series of iPhones have been released. As analysts predicted, all four new iPhones already support 5G internet technology. And already using the A14 Bionic chipset, the performance is claimed to be 40% faster than its predecessor. The iPhone 12 Series display carries the Super Retina XDR and a slimmer body than its predecessor.
The iPhone 12 series also features Night Mode, Deep Fusion, and NFC technology. The iPhone 12 Pro and iPhone 12 Pro Max will be equipped with a LiDAR sensor.
To pre-order the iPhone 12 Mini as of November 6, 2020 and officially sell it on November 13, 2020.
Pre-orders for the iPhone 12 begin on October 16, 2020 and officially go on sale on October 23, 2020.
Meanwhile, pre-orders for iPhone 12 Pro begin on October 16, 2020 and will officially go on sale on October 23, 2020 and pre-orders for iPhone 12 Pro begin on November 6, 2020 and will officially go on sale. on November 13, 2020.
For the Indonesian market, the management of PT Erajaya Swasembada Tbk (ERAA), as the official seller of iPhone in Indonesia, said that the iPhone 12 sales schedule awaits official information from the director.
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