Xiaomi: Why does Dr. Xiaomi India believe that “anti-China sentiment” will not harm the company?

New Delhi: Following the trends of social media in India, Xiaomi India MD and World Vice President Manu Jain acknowledged that there is an “anti-China” sentiment due to the coronavirus pandemic. However, he ruled out that this “anti-China” sentiment really affects Xiaomi’s smartphone sales in the country.

“Yes, there is anti-China sentiment among social media users in India, but this will not significantly affect our business here,” he said.

“There is a negative feeling and people show anger on social media, but I suppose that over a period of time people will understand it. A pandemic can start anywhere in the world. Personally, I think people will eventually understand it, “he added.

Xiaomi has been the leading smartphone brand in India for three consecutive years and has a market share of around 30%.

The blockade due to the coronavirus pandemic in India has directly affected smartphone sales in the country. Jain says sales may take a while to recover, but he is confident that Xiaomi will continue to maintain its leading position in India.

Jain further said that Xiaomi is only a multinational based in China. “We are a multinational distributed in multiple regions worldwide. People from different parts of the world work together on Xiaomi. When it comes to Xiaomi’s business in India, the entire leadership team of Xiaomi India are Indians and are based in India. We are like any other Indian company with local servers to store data and local manufacturing. We work with the central government together with all state governments. Xiaomi India employs around 50,000 people in all roles in the country who are Indians. ”