Xiaomi launched its new flagship, the Mi 11 series in China yesterday. While the launch itself didn’t offer too many tricks, Xiaomi managed to pleasantly surprise its fans by announcing a more customer-friendly way to handle the entire ‘no charger in the box’ trend that is increasing in the smartphone industry. at this time.
According to what Xiaomi’s CEO Lei Jun had revealed last week, the company launched the flagship Mi 11 without a charger in the box. However, it also came as a quick surprise by announcing that this will only be the first of two Mi 11 bundles released at the event. The other Mi 11 package would see the company pack a 55W charger in the box. But the fun didn’t stop there. This was followed by the announcement that both packages will be available to buyers at the exact same price, essentially giving them the opportunity to decide whether or not they need a charging adapter with their new phone.
Now, compared to Apple’s strategy, Xiaomi’s approach seems more customer-friendly as it doesn’t take this choice out of the buyer’s hands and gives them a chance to decide if they can get by without the accessory, and in the process , help the buyer. The tech giant works to achieve its goals of reducing the planet’s carbon footprint.
Only for the Chinese market?
While we fully support Xiaomi’s latest move to put more power in the hands of buyers, what we would like to see is more clarity on whether this will be a strategy only restricted to the Chinese market, or if it will be one that Xiaomi will explore further in. your dealings with buyers around the world.
For now, Xiaomi has refrained from committing anything. In a carefully crafted statement to the Android Authority, the phone maker confirmed that, for now, this is a strategy in place for the Chinese market, but did not confirm how it will treat users in other markets such as Europe and India.
It said: “Regarding the removal of the charger in the box, the announcement is for the mainland China market. Xiaomi will offer two versions, one only with the smartphone and the other with the smartphone and a 55W GaN charger per separate as a package, both at the same price. “
Mi 11: price and specifications
Regardless of what it does in the other markets, there is no denying that the Mi 11 is a very solid offering from Xiaomi. The Mi 11 was launched in China at a price of CNY3,999 for the 8/128 GB option. While there is no information on Indian prices, this should translate to around 45,000 rupees. The 8/256 GB option of the Xiaomi Mi 11 will be priced at CNY4,299 (approximately Rs 48,000), while the 12/256 GB variant will be priced at CNY4,699 (approximately Rs 53,000).
For the price, the Mi 11 comes with a 6.81-inch OLED screen with support for QHD + resolution (3200 x 1440). In keeping with the premium nature of the phone, the device’s screen can also be upgraded to 120 Hz and supports a touch response rate of 240 Hz. It has also been announced that the panel will reach a maximum brightness of 1,500 nits.
Under the hood, Xiaomi’s new flagship comes with the Snapdragon 888 SoC. For cameras, it comes with a 108-megapixel main camera (f / 1.85, 1 / 1.33-inch sensor size, 0.8-micron pixels, OIS) alongside a 13-megapixel ultra-wide camera (f / 2.4, 123 degrees). , and a 5 megapixel (f / 2.4) telephoto macro sensor. The Mi 11 also includes 8K recording and a night video mode for brighter videos in low light.
Keeping the lights on here is a 4,600 mAh battery that promises a full day of use. For charging, the phone offers the Mi Charge Turbo system. Of this, the wired charging offers 55W that can charge the phone in 45 minutes. The device also offers reverse wireless charging at speeds of 10W.
